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1. The Advertising Agency (RLE Marketing) : Procedure and Practice

Author

Floyd Y. Keeler, Albert E. Haase, Floyd Y. Keeler, and Albert E. Haase

Subjects
HF6178
Abstract

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest'manuals'on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Published
1985

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