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Start Over Author "T Chan" Category business & economics / economics / comparative
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1. Multinationals and Global Consumers : Tension, Potential and Competition

Author

T. Chan, G. Cui, T. Chan, and G. Cui

Subjects
Consumer behavior, Marketing, International business enterprises--Management
Abstract

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

Published
2013

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