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2. 《太平洋哨兵报》: 亚历克斯·马丁内斯的角色.
- Author
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Dina Witter, Kathleen L. McGinn, Dina Witter, and Kathleen L. McGinn
- Abstract
A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan for how the money should be spent.
- Published
- 2003
3. A Guide to the Project Management Body of Knowledge (PMBOK(R) Guide-Sixth Edition / Agile Practice Guide Bundle (SIMPLIFIED CHINESE)
- Author
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Project Management Institute and Project Management Institute
- Subjects
- Project management--Methodology, Project management, Agile software development, Teams in the workplace
- Abstract
To support the broadening spectrum of project delivery approaches, PMI is offering A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition as a bundle with its latest, the Agile Practice Guide. The PMBOK® Guide – Sixth Edition now contains detailed information about agile; while the Agile Practice Guide, created in partnership with Agile Alliance®, serves as a bridge to connect waterfall and agile. Together they are a powerful tool for project managers. The PMBOK® Guide – Sixth Edition – PMI's flagship publication has been updated to reflect the latest good practices in project management. New to the Sixth Edition, each knowledge area will contain a section entitled Approaches for Agile, Iterative and Adaptive Environments, describing how these practices integrate in project settings. It will also contain more emphasis on strategic and business knowledge—including discussion of project management business documents—and information on the PMI Talent Triangle™ and the essential skills for success in today's market. Agile Practice Guide has been developed as a resource to understand, evaluate, and use agile and hybrid agile approaches. This practice guide provides guidance on when, where, and how to apply agile approaches and provides practical tools for practitioners and organizations wanting to increase agility. This practice guide is aligned with other PMI standards, including A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition, and was developed as the result of collaboration between the Project Management Institute and the Agile Alliance.
- Published
- 2018
4. 斑马医疗视觉.
- Author
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Sarah Gulick, Shane Greenstein, Sarah Gulick, and Shane Greenstein
- Abstract
An Israeli startup founded in 2014, Zebra Medical Vision, develops algorithms that produced diagnoses from X-rays, mammograms, and CT-scans. The algorithms used deep learning and digitized radiology scans to create software that could assist doctors in making diagnoses. By July 2018, Zebra had developed seven algorithms to analyze scans for emphysema, liver density, compression fractures, bone density, brain bleeds, breast cancer, and a calcium score-used to detect calcified plaque in coronary arteries. For each scan analyzed, Zebra charged hospitals $1. By 2018 Zebra found itself in a race with its competitors to perfect these algorithms, create software tools, distribute the tools to physician partners, and create a market. Zebra already had several partners in the U.S. and Europe who gave feedback on its development. Management had to decide: What should they do next at Zebra? Should they work on the accuracy of the already-developed algorithms, or continue to develop many new tools? If they chose to develop new products, which applications should they address? And how should they go to market?
- Published
- 2018
5. 菲律宾:从病夫到强人.
- Author
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Dawn Lau, Meg Rithmire, Dawn Lau, and Meg Rithmire
- Published
- 2017
6. 金砖国家:新全球化的发动机(中文)
- Author
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王文, Wang Wen, 王文, and Wang Wen
- Abstract
本书分为七章,以大量扎实的资料和研究为基础,分析了在全球化与新全球化的背景下,金砖五国的格局和潜力,各自的优势和在金融、贸易、投资领域的地位,集中笔墨于金砖五国如何引领新一轮全球化的议题深入阐述,提出金砖五国加强政治交往与合作,加强经济贸易合作,加强全球事物多边合作以及加强文化交流与融合,构建命运共同体的倡议。附录中收入金砖峰会的领导人公报和金砖国家国别研究作为参考。 本书内容丰富,涉及一带一路、金砖银行、应急储备、“去美元化”等多个国际热点话题,十分具有参考和研究价值。
- Published
- 2017
7. 中国经济学风云史
- Author
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张曙光 and 张曙光
- Abstract
本书是一部中国社会科学院经济研究所的所史,既浓缩了近五六十年中国经济学的成长史和中国经济思想的发展史,在一定程度上,也反映了中国近几十年社会政治经济的变迁。 全书一共四册,此为第二册。
- Published
- 2017
8. Zalora Philippines:从增长到盈利.
- Author
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Donald Ngwe, Thales S. Teixeira, Donald Ngwe, and Thales S. Teixeira
- Abstract
In May 2015 Paulo Campos, Co-Founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company's development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming a household name across the Southeast Asian archipelago. Campos and his team had achieved much in this time: launching one of the first online retailers in the country, building a logistics network from scratch, acquiring customers at an astonishing pace, and signing up major brands to offer on Zalora.com.ph. But now his investors were ready for him to shift gears and focus on turning a profit within the next two years. Zalora Philippines was part of Zalora Group, a Singapore-headquartered online fashion retailer that operated across Southeast Asia. Zalora Group, in turn, was part of a global entity called Global Fashion Group (GFG), which owned online fashion retailers and brands in emerging markets across the world. In addition to Zalora in Southeast Asia, GFG owned Dafiti in South America, Namshi in the Middle East, Jabong in South Asia, Lamoda in Eastern Europe, and The Iconic in Australia. GFG's principal investors were Kinnevik, a Swedish investment company, and Rocket Internet.
- Published
- 2016
9. 银行业变革:摩根士丹利文化与薪酬之间的协调.
- Author
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Malcolm S. Salter and Malcolm S. Salter
- Abstract
This case study was prepared as part of a research project on Culture, Conduct, and Governance in Financial Firms. The objective of this project is to compare and contrast the efforts of U.S. and European banks to induce changes in organization culture in the aftermath of the 2008 financial crisis. Since this crisis, wide ranging regulations aimed at improving risk management and bankers'ethics have been promulgated in the United States and in Europe, and more rules are currently under discussion. Academics, regulators, and public officials have proposed many of these measures. At the same time, banks have been implementing their own company-tailored culture change programs. This project and the Morgan Stanley case in particular describes these change programs and banks'experience with them so far-with particular attention being paid to how banks are using compensation and other incentives to change and reinforce organization culture and conduct. One of the central questions of this case is whether or not the voluntary efforts of Morgan Stanley to strengthen their conduct and culture will prove to be'effective'or'adequate'according to bank regulators and the general public. This case lends itself to analysis and discussion in a variety of related graduate-level courses dealing with the management of financial institutions, financial regulation, corporate governance, organization behavior, and corporate accountability and ethics.
- Published
- 2016
10. 优步在中国:驶入灰色地带(二).
- Author
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Adam K. Frost, Shuang L. Frost, William C. Kirby, Yuanzhuo Wang, Adam K. Frost, Shuang L. Frost, William C. Kirby, and Yuanzhuo Wang
- Abstract
For two years since 2014 Uber had fought an intense, costly battle for China's ridesharing market with well-financed and well-connected domestic Chinese competitors. During this time, Uber also had to respond to an ever-shifting regulatory landscape that looked increasingly bleak in 2016. Then on August 1, 2016 Uber CEO Travis Kalanick shocked the global ridesharing industry by selling the company's China operations to arch rival Didi Chuxing. Given the competition from domestic rivals and the uncertainties of government regulation, was the decision to exit China the right one for Uber? What does this latest reconfiguration of the market mean for China's burgeoning ridesharing industry? What lessons could other tech companies learn from Uber's experiences in China?
- Published
- 2016
11. 伊利集团: 打造全球化的乳业公司.
- Author
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Nancy Hua Dai, William C. Kirby, Nancy Hua Dai, and William C. Kirby
- Abstract
From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this Yili has aggressively expanded its footprint overseas including building the world's largest integrated dairy production base in New Zealand and forming R&D partnerships in Europe and North America. As the company continues its growth in the context of a slowing Chinese economy, how can Yili integrate its now global resources and supply chain to meet local market needs and become a top five global dairy company in the process?
- Published
- 2016
12. 臺灣銀行.
- Author
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Dawn Lau, Dennis Campbell, Dawn Lau, and Dennis Campbell
- Published
- 2016
13. 德意志银行:结构化零售产品.
- Author
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Boris Vallee, Jerome Lenhardt, Boris Vallee, and Jerome Lenhardt
- Abstract
Describes how Deutsche Bank, a leading bank in Europe, is deciding whether or not to launch a new structured retail product in Germany: an auto callable note. Will this product find a market and how does it fit into the bank's product portfolio? The case investigates how Deutsche Bank manufactures and distributes its structured retail products, and more broadly explores the opportunities and challenges of offering financial products to households. The case also dwells on the scale and scope of business of retail banking in an increasingly regulated environment.
- Published
- 2016
14. 德国出口的动力.
- Author
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Gunnar Trumbull, Jonathan Schlefer, Gunnar Trumbull, and Jonathan Schlefer
- Abstract
This case traces the economic history of modern Germany, from its beginnings in the 19th century to its strong performance during the financial crisis and its emergence as a de facto economic and political leader of Europe.
- Published
- 2015
15. 万科集团 (A-1).
- Author
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John D. Macomber, Keith Chi-ho Wong, Lynn S. Paine, John D. Macomber, Keith Chi-ho Wong, and Lynn S. Paine
- Abstract
As China's largest homebuilder, China Vanke Co. Ltd. (Vanke) was facing an industry downturn sparked by strong government intervention. Faced with falling prices, Vanke's president must decide whether to keep the company's pricing and product positioning intact, and how aggressively to pursue its greener building strategy. Follow-up cases present additional decisions, including how, and how aggressively, to improve safety and quality (A-2), and whether to expand into other asset classes, such as commercial real estate.
- Published
- 2014
16. 阿里巴巴上市 (A).
- Author
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Charles C.Y. Wang, David Lane, Krishna G. Palepu, Suraj Srinivasan, Charles C.Y. Wang, David Lane, Krishna G. Palepu, and Suraj Srinivasan
- Abstract
In 2014 Alibaba debuted on the New York Stock Exchange, creating not only the largest IPO in history but this initial desire to list on the Hong Kong Stock Exchange was denied due to the company's desire to preserve its partner's control over decision rights. Why did Hong Kong deny Alibaba's requests to list dual-class shares or to allow its partners to nominate a majority of the board of directors, and in the process turn away a superstar in Alibaba? Why did American stock markets approve of Alibaba's governance structures, despite the warnings of many governance experts? How can investors ensure that their capital would be deployed effectively by the company's top management?
- Published
- 2014
17. 巴菲特要约收购Media General 的报纸业务.
- Author
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Aldo Sesia, Benjamin C. Esty, Aldo Sesia, and Benjamin C. Esty
- Abstract
On May 12, 2012, BH Media Group, a subsidiary of Warren Buffett's Berkshire Hathaway, announced an offer to buy Media General's (MEG) newspaper division for $142 million in cash and provide debt financing to the struggling firm. Reactions from investors and industry analysts varied greatly: one called it a'great surprise', another wondered if Buffett was investing with his heart rather than his head (he was a paperboy as a child), and a third said it was a'feat of financial engineering.'Virtually all of them wondered what the'Oracle of Omaha'saw in the declining U.S. newspaper industry that others did not. The question facing Media General's CEO Marshall Morton was whether to accept the offer or not. As the head of a highly leveraged company whose revenues had fallen 31% in the past four years, whose stock price was down more than 90% off its high, and whose falling profitability left it perilously close to violating key debt covenants, he had to move quickly.
- Published
- 2013
18. 新加坡的“中年危机”?.
- Author
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Hilary White, Richard H.K. Vietor, Hilary White, and Richard H.K. Vietor
- Abstract
Since its expulsion from Malaysia in 1965, Singapore had transformed itself from a third world island nation into a vibrant city-state with one of the highest levels of GDP per capita in the world. However, sluggish demand among Singapore's major trade partners began testing the nation's export-driven growth model. It was also becoming clear that the Singaporean government could no longer focus single-mindedly on economic growth. Was Singapore facing a mid-life crisis? If so, how could the government revive optimism in the nation's future?
- Published
- 2013
19. 2014 年的印度:治理挑战.
- Author
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Lakshmi Iyer, Richard H.K. Vietor, Lakshmi Iyer, and Richard H.K. Vietor
- Abstract
In January 2012, the government of India faced significant challenges to achieving three key objectives of high growth, inclusive development, and improved governance. The economy was experiencing a growth slowdown, persistently high inflation, and infrastructure and energy deficits. Policy reforms were hampered by several recent corruption scandals, widespread citizen protests against corruption, and disagreements with coalition partners. Could India make the right decisions needed to lift hundreds of millions of citizens out of poverty?
- Published
- 2012
20. 《纽约时报》的付费墙.
- Author
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Bharat N. Anand, Felix Oberholzer-Gee, Sunil Gupta, Vineet Kumar, Bharat N. Anand, Felix Oberholzer-Gee, Sunil Gupta, and Vineet Kumar
- Abstract
On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a'paywall.'Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper industry had been suffering from revenue declines over the past decade, and the transition to digital media was difficult to navigate. Revenues from online advertising were not sufficient to replace the loss of print revenue, and many publishers had explored charging readers for content, with mixed success, where specialized sources like The Wall Street Journal were successfully using the model, but several other general news sites had failed. Newspapers and content creators in general were very interested in understanding whether transitioning to the paywall at the most popular news website would succeed, and whether it could become a blueprint for future success as a sustainable business model. There were several difficult issues to examine in determining the digital strategy for The Times. Would consumers remain as engaged with a site protected by a paywall? Would advertisers react positively to such a move that walled off readers? Would readers value both the print and digital versions of the content, or would it become necessary to create new content? The Times had several choices in designing the paywall, including determining the digital content, pricing, as well as how to interface with readers of secondary news websites like blogs that posted links to news articles. Should they design a'leaky'paywall where determined users could easily slip through, or a'bulletproof'paywall like the Financial Times had done, where users had to pay before they could access any content? What choices would provide the foundation for a successful business model?
- Published
- 2012
21. 荣格 — 打造数字时代的传媒公司.
- Author
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Felix Oberholzer-Gee and Felix Oberholzer-Gee
- Abstract
Overview of the strategic re-orientation and diversification of Ringier a Swiss based media company as they confront the challenges of staying competitive and profitable in the new and increasingly digital media landscape.
- Published
- 2012
22. 土耳其 — 进展之中?.
- Author
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Richard H.K. Vietor and Richard H.K. Vietor
- Abstract
For the past 10 years, Turkey has grown its real GDP at about 6% annually. This came after a huge debt crisis in 2001-02, wherein Turkey had to borrow $16 billion from the IMF and comport with its difficult conditionality. Today, Turkey is a middle-income country in search of an effective development strategy. It tends to run high inflation with a devalued currency, despite massive capital inflows and a huge current account deficit. At home, the government has carefully managed between Islamicization, democracy and secularism. And abroad, it deals with a difficult neighborhood-Syria, Iran, Iraq, and Israel (not to mention Russia, Europe and the USA). Prime Minister Erdogan is trying to rewrite the Constitution before 2014, when the next election occurs.
- Published
- 2012
23. 英特尔:关于新封装测试工厂选址的战略性决策 (A).
- Author
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Juan Alcacer, Kerry Herman, Juan Alcacer, and Kerry Herman
- Abstract
In mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites includes locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to infrastructure, governance, education, business culture, intellectual property protection, labor markets, experience working with Western firms, and tax breaks and other incentives. Intel's General Manager for Assembly and Test, Brian Krzanich, has to consider all of these factors as well as Intel's criteria for its new facility's location and make his recommendation to the company's board of directors. Which country and location should Intel choose?
- Published
- 2012
24. 新世纪金融公司(节略版).
- Author
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Ian Cornell, Krishna G. Palepu, Suraj Srinivasan, Ian Cornell, Krishna G. Palepu, and Suraj Srinivasan
- Abstract
After years of rapid growth and stock price appreciation, New Century Financial Corporation, one of the largest subprime loan originators in the U.S., reported accounting problems in early 2007. The resulting liquidity crisis forced the company to file for Chapter 11 bankruptcy protection. According to the Bankruptcy Examiner assigned to investigate New Century, the company's troubles'were an early contributor to the subprime meltdown'which fueled a financial crisis in the U.S. and beyond. The case study examines New Century's business model and accounting practices and focuses on the role of management, audit committee, and external auditors in the problems at New Century based on the findings of the Bankruptcy Examiner.
- Published
- 2012
25. 平安保险集团的扩张.
- Author
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Nina J. Yang, Robert C. Pozen, Nina J. Yang, and Robert C. Pozen
- Abstract
In June 2010, Mingzhe Ma, chairman and chief executive officer of Ping An Insurance (Group) Company of China ('Ping An'or'the Company'), sat down with Sun Jianyi, vice chief executive officer and executive vice president at Ping An, to discuss the future direction of the Company. They would have to answer questions at the upcoming shareholder meeting about Ping An's financial strategy for diversification within China and globally. Ping An had been founded by Ma in 1988 and had since grown into China's second largest life insurer. While Ping An had achieved past success in insurance, it looked to expand its business going forward. Ping An's ambition was to transform itself into a global financial conglomerate, with banking and investment, as well as insurance operations. Ping An's recent efforts at globalization and diversification had been challenging. In a highly publicized transaction, Ping An made an untimely investment in Fortis, a large European bank which failed in the global financial crisis in 2008. Ping An spent close to 24 billion Chinese Yuan (RMB) or 3.4 billion U.S. dollars ($) on Fortis. In the aftermath of the Fortis acquisition, Ping An had halted overseas expansion and focused on opportunities at home in mainland China.
- Published
- 2011
26. 假设驱动型创业:精益创业.
- Author
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Eric Ries, Sarah Dillard, Thomas R. Eisenmann, Eric Ries, Sarah Dillard, and Thomas R. Eisenmann
- Abstract
Firms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called'lean startups.'Entrepreneurs in these startups translate their vision into falsifiable business model hypotheses, then test the hypotheses using a series of'minimum viable products,'each of which represents the smallest set of features/activities needed to rigorously validate a concept. Based on test feedback, entrepreneurs must then decide whether to persevere with their business model,'pivot'by changing some model elements, or abandon the startup. This note describes, step-by-step, how to follow the hypothesis-driven approach when evaluating entrepreneurial opportunity; explains how the approach mitigates cognitive biases that otherwise can contribute to poor decisions; and considers conditions that are best suited for lean startup methods.
- Published
- 2011
27. 扑救危险的金融烈火:美国联邦政府应对 2007-2009 年 金融危机.
- Author
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Cole Bolton, David A. Moss, Cole Bolton, and David A. Moss
- Abstract
By the summer of 2009, many observers concluded that a catastrophic financial collapse- which seemed all but imminent the previous fall and winter - had been averted. Although the recession had still yet to be declared over and the economy's footing remained far from solid, many believed that the worst of the crisis was over. With the global financial system no longer spiraling into an abyss, government officials, business leaders, and American taxpayers could now take stock of where they had been and where they should be headed. In particular, many wondered how the disaster had happened in the first place: what exactly had caused the brutal financial crisis of 2007-2009?
- Published
- 2011
28. “失衡” 的中国.
- Author
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Diego Comin, Richard H.K. Vietor, Diego Comin, and Richard H.K. Vietor
- Abstract
In 2010, Wen Jiabao looked back at the financial crisis with some satisfaction. Using aggressive fiscal and monetary policy, China had weathered the crisis successfully, growing 8.7% annually in 2010. Most of the unemployed workers had returned to work, often demonstrating for higher wages or better working conditions. Wen, however, was really focused on his new development strategy-shifting away from export-led growth to ease domestic and international pressures. But many institutional challenges seemed to hamper domestic demand, and Wen was particularly concerned with pressures from America, on China's policies for trade, exchange rates, energy and investment.
- Published
- 2010
29. 佰草集.
- Author
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John Deighton, Leora Kornfeld, Qingyun Jiang, Yanqun He, John Deighton, Leora Kornfeld, Qingyun Jiang, and Yanqun He
- Abstract
Global brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands'hold on the China market. It must decide how to segment the market, how to position against global assurances of quality and purity, and how to balance its Chinese heritage claims with claims of modernity. The China skin care market is growing extraordinarily fast. Is that an asset or a liability?
- Published
- 2010
30. 西安外事学院:中国民办高校的成长.
- Author
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Keith Chi-ho Wong, Michael Shih-ta Chen, Tracy Yuen Manty, William C. Kirby, Keith Chi-ho Wong, Michael Shih-ta Chen, Tracy Yuen Manty, and William C. Kirby
- Abstract
Huang Teng founded Xi'an International University (XAIU) as a private institute of higher education in 1992. Throughout its ensuing years, the school filled a niche and met the demand of students who did not test into one of China's public institutions. In 2008, it was seeking to grow by aggressively pursuing opportunities in other provinces and municipalities. Huang's plan was to franchise his university throughout China. However, in pursuing this strategy in Beijing, Shanghai and Guangzhou, China's largest cities, Huang was not receiving warm responses. Local officials feared XAIU would jeopardize the survival of locally-run, private universities, and competition among private universities was heating up as institutions from the United Kingdom and Hong Kong partnered with public universities to form joint-ventured'independent colleges.'Buoyed by the success of XAIU, Huang was confident that despite these setbacks, his franchise model would work. But was an alternative plan of expanding into second or third tier cities compromising too much of the groundwork that had already been laid, would it jeopardize XAIU's funding opportunities, and finally, would it hurt the academic quality and integrity XAIU had built up at home?
- Published
- 2009
31. 冰山一角:摩根大通和贝尔斯登 (A).
- Author
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Clayton Rose, Daniel B. Bergstresser, David Lane, Clayton Rose, Daniel B. Bergstresser, and David Lane
- Abstract
Bear Stearns & Co. burned through nearly all of its $18 billion in cash reserves during the week of March 10, 2008, and an unprecedented provision of liquidity support from the Federal Reserve on Friday March 13 was insufficient to reverse the decline in Bear's condition. Federal Reserve Chairman Benjamin Bernanke, Treasury Secretary Henry Paulson and New York Fed President Timothy Geithner were intent on limiting the impact of Bear's problems on the wider financial system. James'Jamie'Dimon, Morgan's Chairman and CEO, was in frequent contact with these regulators over the weekend of March 14-16, negotiating possible scenarios for the rescue of Bear, without which Bear would be forced it to seek bankruptcy protection when markets opened on Monday. Late on Sunday afternoon, March 16, Bear's board accepted Morgan's offer to purchase Bear for $2 per share, an offer that would not have been made without significant government assistance. There was hope that the Bear rescue would help avert the far-reaching spread of damage into the larger financial world that many policymakers viewed as likely to follow the failure of a major investment bank. This case examines a seminal event in the financial and economic crisis that began in the summer of 2007, and provides background for better understanding the full scope of the crisis as it was revealed during the summer and fall of 2008. It was written to address two sets of issues. First, it provides the opportunity to understand the corporate finance issues of capital and liquidity, and of firm valuation. Second, the case allows for the exploration of aspects of a firm's internal and external governance, as well as the challenges of navigating through a crisis when faced with compelling pressures from competing stakeholders.
- Published
- 2009
32. 万向集团:一家中国企业的全球战略.
- Author
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F. Warren McFarlan, Keith Chi-ho Wong, Regina Abrami, Tracy Yuen Manty, William C. Kirby, F. Warren McFarlan, Keith Chi-ho Wong, Regina Abrami, Tracy Yuen Manty, and William C. Kirby
- Abstract
With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry, and to develop into a broad business conglomerate. Beginning in 1994, when it first began its operations in the United States, Wanxiang started to expand its role as a parts supplier into a discerning acquirer of distressed companies in the U.S. While it saw acquisition as an exciting means for growth, company strategy at its Hangzhou, China headquarters also included vertical integration with a goal of developing a full-on electric car. Were these two goals divergent or complementary: mutually supportive or exclusive?
- Published
- 2008
33. 阿凯迪亚生物科学: 种子巨变.
- Author
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Arthur A. Daemmrich, Forest L. Reinhardt, Mary Shelman, Arthur A. Daemmrich, Forest L. Reinhardt, and Mary Shelman
- Abstract
Arcadia Biosciences is an entrepreneurial California agricultural biotech company seeking to earn carbon credits by modifying commodity crops for use in China and India. Eric Rey, Arcadia's CEO, faced a strategic inflection point in early September, 2008. The company had a plan to share carbon credits allocated by the United Nations Clean Development Mechanism Executive Board to China, for use of Arcadia's rice varieties, since they enabled farmers to reduce nitrogen fertilizer use, in turn lowering greenhouse gas emissions. But the company's proprietary traits for nitrogen use efficiency, salt tolerance, and water use efficiency also had more conventional paths to market based on licensing deals to large seed companies. Alternatively, Arcadia could acquire a seed company and develop and market its seed directly. A different near-term growth area involved commercializing enriched safflower oil which had undergone several proof of concept tests and for which Rey foresaw a clear market in nutritional supplements and functional foods. The case provides context on the company; describes advances in crops genetics focused to climate change and associated resource issues of fertilizer use, water use, and soil salinity; and poses strategic choices for a start-up company operating at the intersection of business, agriculture, and climate change.
- Published
- 2008
34. Schibsted.
- Author
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Bharat N. Anand and Bharat N. Anand
- Abstract
In 2006, newspaper firms in developed markets were severely threatened on three fronts: the growth of online news, online classified advertising, and free newspapers. Schibsted, however, had managed to cope with these challenges successfully, and had become something of a legend in the newspaper community. Describes the evolution of Schibsted's strategy from print media towards electronic media starting in 1995, including their choices around the internal structuring of new ventures. In September 2006, the management team confronted a few salient questions: first, should Schibsted allow Google to crawl its online news sites in Scandinavia?; and second, were Schibsted's successes within Scandinavia repeatable outside it? Indeed, how far could Schibsted's competitive advantage travel?
- Published
- 2007
35. 家族企业体系治理的基本原理.
- Author
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John A. Davis and John A. Davis
- Abstract
Reviews the purposes and ingredients in the governance (or steering) of a family business system. Explores at a high level the governance of the family business, its owners, and the family. Focuses on how these governance structures, processes, plans, and agreements interact.
- Published
- 2006
36. IBM 的十年变革:从扭亏为盈到恢复增长.
- Author
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Elizabeth Collins, Lynda M. Applegate, Elizabeth Collins, and Lynda M. Applegate
- Abstract
Describes IBM's decade of transformation. Provides background on the company's history and the factors that led to its near death in the early 1990s and to its remarkable turnaround during Lou Gerstner's reign as CEO. A rewritten version of an earlier case.
- Published
- 2005
37. 公司战略讲义.
- Author
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Mikolaj Jan Piskorski and Mikolaj Jan Piskorski
- Abstract
Introduces students to the study of corporate strategy. Focuses on questions of scope and ownership. Examines both horizontal and vertical integration. Underscores the point that economies of scope, or the existence of relationship-specific investments, are insufficient to explain effective corporate strategy unless there are important obstacles to contractual solutions.
- Published
- 2005
38. 美国经常项目赤字.
- Author
-
Ingrid Vogel, Laura Alfaro, Matthew Johnson, Rafael Di Tella, Renee Kim, Ingrid Vogel, Laura Alfaro, Matthew Johnson, Rafael Di Tella, and Renee Kim
- Abstract
Investors and policymakers throughout the world were confronted with the risk of painful economic consequences arising from the large U.S. current account deficit. In 2007, the U.S. current account deficit was $731 billion, equivalent to 5.3% of GDP. The implications of the deficit were debated with intensity. At one extreme, it was argued that large deficits would eventually resolve themselves smoothly, even if they persisted for many more years. Former Federal Reserve Chairman Alan Greenspan was among those expecting a'benign resolution to the U.S. current account imbalance.'Other analysts, such as economists at the World Bank, believed the large deficits raised the risk of a sharp and disorderly fall of the dollar and that necessary macroeconomic adjustment could be painful, for the United States as well as for the rest of the world. The Financial Times asked:'How long will foreigners be prepared to make such generous'gifts'to the US?'In this environment, Berkshire Hathaway, run by legendary investor Warren Buffett, postulated that current account imbalances would lead to'some chaotic markets in which currency adjustments play a part'and announced to shareholders a plan to increase investment in overseas companies to protect against this risk. It remained to be seen what the short- and long-term implications of the current account deficit would ultimately yield.
- Published
- 2005
39. 创新腐败:安然的兴衰(A).
- Author
-
Malcolm S. Salter and Malcolm S. Salter
- Abstract
Presents a brief historical overview of Enron's rise, its strategic successes and failures, the evolution of its business model, and the organizational processes relied upon by Enron's management to drive and monitor the business. A rewritten version of an earlier case.
- Published
- 2004
40. ZARA: 不变的潮流.
- Author
-
Jose Luis Nueno Iniesta, Pankaj Ghemawat, Jose Luis Nueno Iniesta, and Pankaj Ghemawat
- Abstract
Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. But in 2002, it faces important questions concerning its future growth.
- Published
- 2003
41. 迪克森公司:科林斯维尔工厂(节略版).
- Author
-
Peter Tufano, Ronald W. Moore, Peter Tufano, and Ronald W. Moore
- Abstract
Specialty chemical company Dixon must decide whether to acquire Collinsville, a business in a new segment, and how much to pay for it.
- Published
- 2001
42. 淡水河谷:在充满挑战的采矿业领域实现全球扩张.
- Author
-
Aldo Musacchio, Ricardo Reisen de Pinho, Tarun Khanna, Aldo Musacchio, Ricardo Reisen de Pinho, and Tarun Khanna
- Abstract
In 2009 the management of Vale, a Brazilian diversified mining company and the largest iron ore producer in the world, was under pressure from at least two fronts. First, the emergence of China as the most important consumer of iron ore in the last few years had changed the pricing system for iron ore from long-term contracts based on negotiated'benchmark prices'to contracts based on spot prices, usually forcing mining companies to pay for shipping. Second, for Brazil's charismatic president, Lula, a former union leader, Vale's layoffs during the global financial crisis and its perceived move away from Brazil (as Vale increased its exports to China and purchased Chinese vessels to ship iron ore to Asia) were reasons to start an open campaign to pressure Vale and Agnelli to invest in integrated steel mills in Brazil. In October of 2009, the CEO of Vale, Roger Agnelli was going to meet with Lula and had to decide what to do to attenuate these political pressures. What could Agnelli do to deal with political pressures at home? Was the purchase of large vessels to ship iron ore to Asia a good decision at a time when the shipping industry had spare capacity?
- Published
- 2001
43. Fabtek (A).
- Author
-
Benson P. Shapiro, Craig E. Cline, Rowland T. Moriarty Jr, Benson P. Shapiro, Craig E. Cline, and Rowland T. Moriarty Jr
- Abstract
Concerns the selection and scheduling of orders by a small industrial titanium fabricator that in recent months has been plagued by poor deliveries and a lack of capacity. Four orders are offered, from which the student must select one. Each order represents different order-mix/customer situation issues. The case forces the student to choose among the four orders, given conflicting estimates of capacity available, other business likely to come along, and the requirements of each order. A rewritten version of an earlier case.
- Published
- 1992
44. 斯科特纸业公司.
- Author
-
Jeremy Cott, Stuart C. Gilson, Jeremy Cott, and Stuart C. Gilson
- Abstract
A professional turnaround manager attempts to implement a massive global downsizing program at the world's largest producer of consumer tissue products. The plan involves laying off almost one third of the company's 34,000 hourly and salaried employees and dramatically changing the company's business focus through massive asset sales-all in less than a year.
- Published
- 1996
45. 打造竞争优势.
- Author
-
Jan W. Rivkin, Pankaj Ghemawat, Jan W. Rivkin, and Pankaj Ghemawat
- Abstract
A firm such as Schering-Plough that earns superior, long-run financial returns within its industry is said to enjoy a competitive advantage over its rivals. This note examines the logic of how firms create competitive advantage. It emphasizes two themes: First, to create an advantage, a firm must configure itself to do something unique and valuable. The firm must ensure that, were it to disappear, someone in its network of suppliers, customers, and complementors would miss it and no one could replace it perfectly. The first section uses the concept of'added value'to make this point more precisely. Second, competitive advantage usually comes from the full range of a firm's activities--from production to finance, from marketing to logistics--acting in harmony. The essence of creating advantage is finding an integrated set of choices that distinguishes a firm from its rivals. The second section shows how managers can analyze the full range of activities to understand the sources of added value.
- Published
- 1998
46. 建构一个国家: 美国及美国宪法, 1763-1792年.
- Author
-
David A. Moss and David A. Moss
- Abstract
Examines the founding of the United States of America during the second half of the eighteenth century. Focuses on: 1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence and under the Articles of Confederation (1775-1788); 3) the main issues taken up at the Constitutional Convention in Philadelphia (1787); and 4) the enormous challenges facing Alexander Hamilton as Secretary of the Treasury in the first Washington Administration (1789-1792). A complete version of the Constitution (including the first 10 amendments) is attached as an appendix.
- Published
- 1994
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