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Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality.Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.A full set of PowerPoint slides accompany this new edition, to support instructors.

Published in the year 1963, England on the Eve of the Industrial Revolution is a valuable contribution to the field of Economics.

It's time to revisit Watergate. In this compelling reexamination, Liebovich draws extensively from newly available sources, including recently released Nixon Oval Office tapes, FBI reports, and personal reminiscences of cover-up leader John Dean. Liebovich sheds new light on the Nixon administration's extensive foul play, zeal to battle and manipulate the press, scandalous miring, and eventual political disgrace. After detailing the nation's news media coverage of the Watergate debacle and the ensuing breakup of American politics, Liebovich recounts the scandal's long-lasting, corrosive effect on presidential and popular politics.Scholars and students of the media and latter-20th-century American political malaise will be provoked and persuaded by Liebovich's argument that much of the public's cynicism toward the press, the president, and politics stems from the bitter battles-fought in the White House, on the front pages, and on television screens-between the press and Nixon's administration. The book focuses on the fight against a press perceived as hostile to the President and charts how the nation's major newspapers and magazines covered the unfolding scandal. Newly released sources show how Nixon and his advisors immersed themselves so deeply in a maze of deception and mistrust that none involved could extricate themselves, creating a political tragedy that haunts us to this day.

Through a long public life and short presidency, Herbert Hoover carefully cultivated reporters and media owners as he rose from a relief administrator to president of the United States. During his service to government, he held the conviction that journalists were to be manipulated and mistrusted. When the nation fell into economic disaster, Hoover's misconceptions about the press and press relations exacerbated a national calamity. This book traces the entire history of Hoover's relationship with magazines, newspapers, newsreel organizations, and radio, and demonstrates how an attitude toward the U.S. press can help or hinder a public figure throughout his career. The book draws upon diaries of Hoover aides, oral histories from journalists and other media figures, newspaper and magazine clippings, radio broadcasts, newsreels, public documents, archival manuscripts, and a plethora of published secondary books and articles. This may be the most complete and best-documented study of a single president and the media.