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Millions of patients travel abroad every year, and the number of trips around the world to benefit from health services is increasing. The high level of global demand for health services has influenced the rapid development of the tourism industry. Many destinations providing high-quality healthcare services at low prices have emerged. Due to these developments in the industry, the health tourism market, one of the fastest growing markets, has emerged. Countries operating in the industry are also striving to increase their market shares. Therefore, it is important to understand the dynamics of this global phenomenon. Global Perspectives on the Opportunities and Future Directions of Health Tourism provides new theoretical, practical, and strategic insights into the field of health tourism. It discusses in detail the health tourism industry and its importance for the global economy, countries, and destinations. Covering topics such as elderly consumers, historical development, and image and branding, this premier reference source is an essential resource for government officials, hospital administrators, policymakers, business managers and executives, students and educators of higher education, librarians, researchers, and academicians.

The outbreak of global health issues due to rapid urbanization, industrialization, and changing climatic conditions are severely impacting health and lifestyle. Yet, healthcare and medical services continue to increase in cost in developed nations. This can result in medical tourism, wherein patients travel across countries in order to benefit from medical treatment that might not be accessible in the traveler's nation of origin. Developing countries are prepared to capitalize on this growing industry by offering multi-specialty healthcare hospitals, cost-effective treatments, and the promotion of online medical consultancy. Global Developments in Healthcare and Medical Tourism provides innovative insights into issues impacting healthcare services, healthcare service providers, government policies, and initiatives for health reforms and explores low-cost medical tourism destinations and practices. The book additionally seeks to deliver high-quality, cost-efficient smart healthcare applications. The content within this publication examines global health, wellness tourism, and global business and is designed for students, researchers, academicians, policymakers, government officials, medical practitioners, and industry professionals.

Healthcare and medical services have seen rapid development in various areas of the world, including Asia and Eastern Europe. These territories are now becoming a medical hub for many surrounding countries. Medical tourism is the practice of traveling to international regions for treatment that isn't available locally. This subject has gained significant attention throughout the tourism industry, as researchers and professionals are searching for specific advancements of medical care and hospital development in numerous countries. Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities is a collection of innovative research on the methods and advancement of medical travel for treatment in various global regions and provides insights for the growth prospects of the medical tourism business. While highlighting topics including destination branding, community impact, and hospital management, this book is ideally designed for medical executives, hospital directors, researchers, policymakers, academicians, practitioners, scholars, and students seeking current research on tourism practices within the medical field.

The globalization of the health care industry is being driven by the high cost of health care in developed countries compounded by the increasing availability at less expensive rates in developing countries. Jamaica's proximity to North America, coupled with its ability to provide world-class services and facilities at internationally competitive prices in several fields of treatment, gives it an additional advantage in meeting the rapidly growing demand for health care. Looking beyond sun, sand and sea, Medical and Wellness Tourism in Jamaica delves into the world of health and wellness tourism in the Caribbean. Drawing on relevant and current statistics and data, the global state of the health and wellness tourism industry is presented and the future prospects for the Caribbean discussed and analysed in the context of the important trends and developments in health and wellness tourism and the unique opportunities for the Caribbean. From surgeries to spas, the potential socio-economic benefits that can be harnessed by investing in resources for the promotion of health and wellness tourism are presented as an innovative solution for sustainable tourism through product diversification.

Dieses Fachbuch fokussiert auf das sport- und gesundheitstouristische Nachfrageverhalten der'Generation plus'. Einer Konsumentengruppe in ihrer zweiten Lebenshälfte, die mit einer großen Neugier in Bezug auf sich selbst und die Welt und einem Plus an Interessen, Anspruch und Kaufkraft ausgestattet ist. Durch die sich wandelnden soziodemographischen, ökonomischen und klimatischen Rahmenbedingungen ergeben sich auch im Bereich der Freizeit- und Tourismusbranche signifikante Änderungen zu den bisherigen Nachfrage- und Angebotsstrukturen. Destinationen, die sich bereits jetzt mit der wachsenden Zahl reifer Touristen beschäftigen, stellen ihre Weichen in Richtung Zukunft.Das Buch greift vor dem Hintergrund des demographischen Wandels aktuelle touristische Entwicklungen und zukünftige Herausforderungen auf, denen sich Destinationen und Anbieter im Sinne der Wettbewerbsfähigkeit stellen müssen. Das Buch richtet sich durch die Symbiose aus Theorie und Praxis im Sinne eines Handlungsleitfadens u.a. an Entscheider und Produktentwickler im touristischen Destinations- und Eventkontext, an Lehrende und Studierende sowie an alle, die eine anregende Lektüre suchen.