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This book looks at how electronic commerce and the WWW will affect the market in the future. A new breed of information-rich consumers are emerging. They have easy access to competitors and are making companies less able to exploit traditional sources of competitive advantage. This is producing a new'Transparent Market'. This book examines how this transparent market is developing, how companies can be successful in this new era and how individuals can survive in the future job market. The Transparent Market is a guide to the new market and how this potential threat can be turned into a key competitive tool for companies and for individuals.