81 results on '"Business Intelligence"'
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2. Business Intelligence and Human Resource Management : Concept, Cases, and Practical Applications
- Author
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Deepmala Singh, Anurag Singh, Amizan Omar, SB Goyal, Deepmala Singh, Anurag Singh, Amizan Omar, and SB Goyal
- Subjects
- Personnel management, Business intelligence
- Abstract
Business Intelligence (BI) is a solution to modern business problems.This book discusses the relationship between BI and Human Resource Management (HRM). In addition, it discusses how BI can be used as a strategic decision-making tool for the sustainable growth of an organization or business. BI helps organizations generate interactive reports with clear and reliable data for making numerous business decisions. This book covers topics spanning the important areas of BI in the context of HRM. It gives an overview of the aspects, tools, and techniques of BI and how it can assist HRM in creating a successful future for organizations. Some of the tools and techniques discussed in the book are analysis, data preparation, BI-testing, implementation, and optimization on GR and management disciplines. It will include a chapter on text mining as well as a section of case studies for practical use. This book will be useful for business professionals, including but not limited to, HR professionals, and budding business students.
- Published
- 2023
3. Common Data Sense for Professionals : A Process-Oriented Approach for Data-Science Projects
- Author
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Rajesh Jugulum and Rajesh Jugulum
- Subjects
- Big data, Business intelligence, Business--Data processing, Decision making--Data processing
- Abstract
Data is an intrinsic part of our daily lives. Everything we do is a data point. Many of these data points are recorded with the intent to help us lead more efficient lives. We have apps that track our workouts, sleep, food intake, and personal finance. We use the data to make changes to our lives based on goals we have set for ourselves. Businesses use vast collections of data to determine strategy and marketing. Data scientists take data, analyze it, and create models to help solve problems. You may have heard of companies having data management teams or chief information officers (CIOs) or chief data officers (CDOs), etc. They are all people who work with data, but their function is more related to vetting data and preparing it for use by data scientists. The jump from personal data usage for self-betterment to mass data analysis for business process improvement often feels bigger to us than it is. In turn, we often think big data analysis requires tools held only by advanced degree holders. Although advanced degrees are certainly valuable, this book illustrates how it is not a requirement to adequately run a data science project. Because we are all already data users, with some simple strategies and exposure to basic analytical software programs, anyone who has the proper tools and determination can solve data science problems. The process presented in this book will help empower individuals to work on and solve data-related challenges. The goal of this book is to provide a step-by-step guide to the data science process so that you can feel confident in leading your own data science project. To aid with clarity and understanding, the author presents a fictional restaurant chain to use as a case study, illustrating how the various topics discussed can be applied. Essentially, this book helps traditional businesspeople solve data-related problems on their own without any hesitation or fear. The powerful methods are presented in the form of conversations, examples, and case studies. The conversational style is engaging and provides clarity.
- Published
- 2022
4. Business Intelligence, Analytics, Data Science, and AI, Global Edition
- Author
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Ramesh Sharda, Dursun Delen, Efraim Turban, Ramesh Sharda, Dursun Delen, and Efraim Turban
- Subjects
- Industrial management, Business intelligence
- Abstract
Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations'experiences employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager. The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today's analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and “data for good.”
- Published
- 2022
5. Sustainable Development Through Data Analytics and Innovation : Techniques, Processes, Models, Tools, and Practices
- Author
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Jorge Marx Gómez, Lawal O. Yesufu, Jorge Marx Gómez, and Lawal O. Yesufu
- Subjects
- Sustainable development--Technological innovations, Business intelligence
- Abstract
Sustainable development is based on the idea that societies should advance without compromising their future development requirements. This book explores how the application of data analytics and digital technologies can ensure that development changes are executed on the basis of factual data and information. It addresses how innovations that rely on digital technologies can support sustainable development across all sectors and all social, economic, and environmental aspects and help us achieve the Sustainable Development Goals (SDGs). The book also highlights techniques, processes, models, tools, and practices used to achieve sustainable development through data analysis. The various topics covered in this book are critically evaluated, not only theoretically, but also from an application perspective. It will be of interest to researchers and students, especially those in the fields of applied data analytics, business intelligence and knowledge management.
- Published
- 2022
6. Global Competitiveness : Ten Things Thai Businesspeople Should Know
- Author
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William Philip Wall and William Philip Wall
- Subjects
- Business, Asia, Marketing research, Business intelligence, International economic integration, Globalization, Diversity in the workplace
- Abstract
This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.
- Published
- 2022
7. Audio Nuggets: Corporate Espionage 101 [Text]
- Author
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Alfred C. Martino and Alfred C. Martino
- Subjects
- Espionage, Business intelligence
- Abstract
This is the 1470-word text for the audiobook program,'Audio Nuggets: Corporate Espionage 101,'published by Listen & Live Audio, written by Dr. Rick Sheridan and Alfred C. Martino. The reader will learn the basics about what corporate espionage is, and the best practices for reducing the possibility of theft of your company's proprietary products, services, contracts, and algorithms.
- Published
- 2021
8. Goliath Strikes Back : How Traditional Retailers Are Winning Back Customers From Ecommerce Startups
- Author
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Peter S. Cohan and Peter S. Cohan
- Subjects
- Strategic planning, Leadership, Marketing research, Business intelligence, New business enterprises, Venture capital, Industrial organization, Technological innovations
- Abstract
Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times.Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson. Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce's industry overhaul. Don't get left behind.What You Will LearnWhat to emulate and what to avoid by studying the mindsets and strategies of the successful and unsuccessful companiesHow companies can identify, attract, hire and motivate executives who embody the strategic mindset needed to remain successful An insight into six key industries, including consumer electronics and grocery, to understand why companies are failing or succeeding Who This Book Is ForExecutives, business professionals, business students, andcurious laypeople
- Published
- 2020
9. Reporting und Business Analytics
- Author
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Andreas Klein, Jens Gräf, Andreas Klein, and Jens Gräf
- Subjects
- Business intelligence
- Abstract
Das Reporting wird so nachhaltig von digitalen Techniken wie Analytics, RPA und Machine Learning beeinflusst wie kaum ein anderer Controllingbereich. Zum einen kann der Aufwand deutlich reduziert und zugleich die Inhalte und die Qualität verbessert werden. Zum anderen kommen unter dem Oberbegriff'Business Analytics'Anforderungen auf das Controlling zu, die nur mit neuen Kompetenzen, Methoden und Systemen zu bewältigen sind. Experten zeigen in diesem Buch die aktuellen und zukünftigen Entwicklungen und die darauf aufbauenden analytischen Verfahren auf. Nutzen Sie die Chancen eines zukunftsorientierten Reportings, das unternehmerische Entscheidungen optimal unterstützt. Inhalte: - Predictive Analytics: Grundlagen, Projektbeispiele, Lessons Learned - Prozesseffizienz im Reporting durch Robotic Process Automation steigern - Reporting und (Selbst-)Steuerung in agilen Unternehmen - Planung und Umsetzung von Management Dashboards - Anwenderbeispiele von SAP, Jedox, Thoughtspot und graphomate - Marktübersicht für BI- und Analytics-Software
- Published
- 2020
10. Die Akzeptanz von Augmented-Reality-Anwendungen im Handel
- Author
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Stefanie Schreiber and Stefanie Schreiber
- Subjects
- Marketing research, Business intelligence, Technological innovations
- Abstract
Aus einem zunehmenden Interesse der Handelsunternehmen am Einsatz von Augmented-Reality-Technologien ergibt sich die Frage nach der Akzeptanz dieser Anwendungen durch die Konsumenten. Vor diesem Hintergrund entwickelt und überprüft Stefanie Schreiber einen Untersuchungsansatz basierend auf dem Technologieakzeptanzmodell. Neben der klassischen Fragebogenerhebung verwendet sie Methoden des Text-Mining zur Auswertung von Online-Kundenrezensionen. Die Arbeit liefert Erkenntnisse zu den Bestimmungsfaktoren der Technologieakzeptanz und zeigt Möglichkeiten auf, Konsumentenmeinungen zur Akzeptanz zukünftig automatisiert zu gewinnen.
- Published
- 2020
11. The Average Is Always Wrong : A Real-world Guide to Putting Data at the Heart of Your Business
- Author
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Ian Shepherd and Ian Shepherd
- Subjects
- Business--Decision making, Business intelligence
- Abstract
Everywhere you look people are talking about data. Buzzwords abound – ‘data science', ‘machine learning', ‘artificial intelligence'. But what does any of it really mean, and most importantly what does it mean for your business? Long-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics. This ground-breaking new book levels the playing field in dramatic fashion. The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better. Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data. Filled with practical examples and case studies, readers will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.
- Published
- 2020
12. Business Statistics for Competitive Advantage with Excel 2019 and JMP : Basics, Model Building, Simulation and Cases
- Author
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Cynthia Fraser and Cynthia Fraser
- Subjects
- Statistics, Management, Marketing research, Business intelligence
- Abstract
The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers. Students learn to build models, produce statistics, and translate results into implications for decision makers. The text features new and updated examples and assignments, and each chapter discusses a focal case from the business world which can be analyzed using the statistical strategies and software provided in the text. Paralleling recent interest in climate change and sustainability, new case studies concentrate on issues such as the impact of drought on business, automobile emissions, and sustainable package goods. The book continues its coverage of inference, Monte Carlo simulation, contingency analysis, and linear and nonlinear regression. A new chapter is dedicated to conjoint analysis design and analysis, including complementary use of regression and JMP.For access to accompanying data sets, please email author Cynthia Fraser at cfg8q@virginia.edu.
- Published
- 2019
13. Praxeologie als Grundlage der Betrachtung von Wertentstehung durch Konsum
- Author
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Erik Völker and Erik Völker
- Subjects
- Consumer behavior, Technological innovations, Marketing research, Business intelligence
- Abstract
Erik Völker untersucht ausführlich verschiedene Möglichkeiten, die soziologische Theorie der Praktiken (Praxeologie) in die ökonomische Konsumforschung zu integrieren. Im Gegensatz zur klassischen, utilitaristischen ökonomischen Theorie geht die Praxeologie von einer Habitualisierung menschlichen Verhaltens aus. Der Autor klärt, wie diese Praxistheorien das allgemeine Verständnis einer Wertentstehung beim Konsumenten ergänzen, und welches Potenzial eine Synthese des praxeologischen Handlungsbildes mit dem bisherigen Konsumverständnis der Wirtschaftswissenschaften birgt. Dabei wird gezeigt, dass besonders bei der Konzeption von anwenderzentrierten Dienstleistungen das Betrachten von Alltagspraktiken zur Bereitstellung eines werthaltigen Angebots beiträgt.
- Published
- 2019
14. Balanced Scorecards im Vertrieb
- Author
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Jörg B. Kühnapfel and Jörg B. Kühnapfel
- Subjects
- Business intelligence, Business mathematics, Organizational effectiveness--Evaluation, Performance--Management, Performance technology--Management
- Abstract
Balanced Scorecards sind zweifellos mächtige Instrumente, um Unternehmen und Funktionsbereiche wie den Vertrieb zu managen. Eine ausgeklügelte „Mechanik“ erlaubt es Führungskräften, die strategisch relevanten Aufgaben und Ziele zu identifizieren und ständig im Auge zu behalten. Allerdings ist die Balanced Scorecard nicht trivial: Ein grundlegendes Verständnis der Wirkungszusammenhänge im eigenen Verantwortungsbereich sowie der Kennzahlensysteme ist erforderlich, um eine dauerhaft funktionierende Balanced Scorecard zu gestalten. Jörg B. Kühnapfel bietet in der 2. Auflage dieses essentials hierfür eine Anleitung. Bei einer fachgerechten Umsetzung entsteht ein Werkzeug, das zur Grundlage der Maßnahmensteuerung in der strategischen Führung von Vertriebsbereichen werden kann.
- Published
- 2019
15. What About the Future? : New Perspectives on Planning, Forecasting and Complexity
- Author
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Fred Phillips and Fred Phillips
- Subjects
- Economic development, Marketing research, Business intelligence, Technological innovations, Financial risk management, Operations research
- Abstract
This book closely examines the concept and theory of'future'from a multidisciplinary perspective, focusing on the practice of forecasting, especially in its interaction with complexity. It highlights the relations between forecasting, decision-making and strategy, mixing technical arguments (but minimal mathematics) with ideas from psychology and philosophy. Rich with examples, the book highlights the role of values and attitudes in deciding how to look at the future. Written in a casual but precise style that makes the ideas easily digestible, it helps corporate strategists, practicing futurists, and researchers in the field of strategy or public planning gain a fundamental perspective on the future – before starting to predict things.
- Published
- 2019
16. Le Codéveloppement professionnel et managérial - Tome 2 / Animation compétente, subtilités de la pratiques, montée en puissance
- Author
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Hoffner-Lesure, Anne / Delaunay, Dominique and Hoffner-Lesure, Anne / Delaunay, Dominique
- Subjects
- Professional employees, Management, Organizational change, Business intelligence
- Abstract
Pratiquant le Codéveloppement depuis 2004 et formés par Adrien Payette, les auteurs ont témoigné de leurs pratiques dans un premier ouvrage : Le Codéveloppement professionnel et managérial – L'approche qui rend acteur et développe l'intelligence collective. Cet ouvrage, réédité, est devenu le Tome1. Le présent ouvrage est donc le Tome 2, dans lequel les auteurs témoignent de leurs réalisations auprès de nombreuses grandes entreprises ainsi que des évolutions et subtilités de l'approche du Codéveloppement. Ils alertent sur le foisonnement des pratiques lié au succès de la méthode. En effet, certaines en trahissent l'esprit. Ils fournissent les repères utiles et clarifient la source « action learning » permettant de préserver le « principe actif » du Codéveloppement. De nombreux récits détaillés de séances instructives éclairent sur l'animation compétente. Des témoignages d'interventions dans les organisations dégagent le Retour sur Investissement de l'approche. Enfin les auteurs soulignent que le Codéveloppement n'est pas un petit jeu de société innocent, que les participants s'y impliquent fortement, et que la compétence requise doit être au niveau de cette implication pour clarifier des situations humaines souvent délicates et complexes. Tous deux dirigent le Cecodev qui forme et certifie en matière d'animation de groupes de Codéveloppement.
- Published
- 2019
17. Planung und Reporting im BI-gestützten Controlling : Grundlagen, Business Intelligence, Mobile BI und Big-Data-Analytics
- Author
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Dietmar Schön and Dietmar Schön
- Subjects
- Industrial management, Auditing, Database management, Data warehousing, Management information systems, Accounting, Mobile computing, Business intelligence
- Abstract
Planungs- und Reportinglösungen leiden in vielen Unternehmen immer noch unter mangelnder Datenqualität, sind unzureichend integriert und häufig zeit- und kostenintensiv.Dieses praxisorientierte Buch zeigt Schritt für Schritt, wie es anders geht. Es wird systematisch gezeigt, wie moderne Planungs- und Reportingsysteme im BI-gestützten Controlling mit dem Einsatz von Data-Warehouse- und Big-Data-Technologie aufgebaut werden.Für die 3. Auflage wurde das Buch umfassend aktualisiert. Hierbei wurde ein umfangreiches Beispiel mit Cockpitvorschlägen für die Bereiche Unternehmensleitung, Vertrieb, Einkauf und Projektsteuerung ergänzt. Zudem werden die neusten Entwicklungen im BI-gestützten Controlling mit Unterstützung der traditionellen und explorativen BI aufgezeigt, u. a. Data Mining, Predictive Analytics, Data Discovery, Data Visualization, App-Technologie, Self Service BI sowie Cloud Computing. Weitere Neuerungen betreffen die Themen Datenqualität und Datenmodellierung. Den Abschluss bildet weiterhin das wichtige Kapitel „Mobile BI“, bei dem es um den Ausbau von leistungsfähigen mobilen Analyse- und Planungslösungen mithilfe von Tablets, Handys und anderen mobilen Endgeräten geht.
- Published
- 2018
18. The Implementation of Competitor Intelligence : Conceptual Foundations and Empirical Analyses
- Author
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El-Muhtaseb, Hanna and El-Muhtaseb, Hanna
- Subjects
- Business intelligence, Competition
- Abstract
Competitor Intelligence (CI), a well-established practitioner field, is crucial to the long-term performance of any company in today's globalized economy. While the practical managerial importance of CI is high, it has received less recognition in academic circles. By providing an in-depth analysis of current practitioner views on CI, this book aims to redress the balance. It determines that managers who understand the markets as networks view and utilize its implications in their daily decision-making should see CI and the information they gain from this in a different light: suggesting opportunities for cooperation with competitors rather than confrontation. Whether via mergers and acquisitions or joint ventures, the book posits this change to a more cooperative mindset as a potential first step towards improving the use of insights gained through CI. This change in mindset would be particularly useful in cases where managers apply the framework of facilitators or challenges associated with implementing a global CI system also introduced in this book, which shows that setting up such a system not only requires considerable financial, human, informational and organizational resources but also necessitates thorough planning and preparation prior to any implementation as well as constant commitment from top management once it is in place. While this framework provides the set up to help managers implement a sound CI system on an organizational level, the book also considers the style in which CI is managed. It is shown that the style chosen can determine both the effectiveness of CI implementation and its outcomes. The book builds upon this finding by developing a taxonomy to help support managers in selecting the right CI implementation style so they can achieve the desired outcomes.
- Published
- 2018
19. Agile Business Intelligence. Begriffe, Methoden, Analysen
- Author
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Weiß, Nelli and Weiß, Nelli
- Subjects
- Business intelligence
- Abstract
Das aktuelle Zeitalter ist stark von Veränderungen geprägt. Veränderungen in der IT haben eine bisher noch nie dagewesene Geschwindigkeit erreicht. Ein Unternehmen ist nur dann wettbewerbsfähig, wenn dieses auf eintretende Veränderungen schnell reagieren kann. Diese Fähigkeit wird auch mit dem Begriff „Agilität“ beschrieben. Auch im Bereich der Business Intelligence spielt die Agilität eine entscheidende Rolle. Aus diesem Anlass prägten einige Mitglieder des TDWI (The Data Warehouse Institute) den Begriff „Agile Business Intelligence“. In diesem Buch wird analysiert, was sich hinter der „agilen Business Intelligence“ verbirgt. Zu Beginn der Analyse werden im ersten Kapitel der Hintergrund und die Motivation zur Thematik, die Zielsetzung der Arbeit und die Herangehensweise beschrieben. Zur Schaffung des richtigen Rahmens und zur Einführung des Lesers in die Thematik, findet in Kapitel zwei eine Erläuterung der Begriffsarten, der Business Intelligence, der BI-Projekte und der Agilität statt. Im dritten Kapitel erfolgt die Darstellung der „agilen Business Intelligence“ überwiegend aus Sicht der TDWI. Aber auch die Sichtweise außerhalb der TDWI, z.B. aus der Sicht des Marktforschungsunternehmens Forrester, wird aufgezeigt. Kapitel vier dient der Beschreibung agiler Vorgehensmodelle, Methoden, Architekturen und Techniken losgelöst von der Thematik Business Intelligence. Dabei soll die Darstellung der bereits in Kapitel drei vorgestellten Vorgehensmodelle und Methoden vertieft und weitere agile Vorgehensmodelle und Methoden vorgestellt werden, die eventuell im Rahmen der „agilen Business Intelligence“ eingesetzt werden könnten. Nachfolgend werden in Kapitel fünf einige Praxisbeispiele zu agilen BI-Projekten vorgestellt. Abschließend erfolgt in Kapitel sechs eine Synthese der zuvor analysierten und dargestellten Aspekte und die Beantwortung der Frage „Was ist ‚Agile Business Intelligence‘?“
- Published
- 2018
20. Leveraging Business Analysis for Project Success
- Author
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Vicki James and Vicki James
- Subjects
- Business--Data processing, Business intelligence, Project management, Success in business
- Abstract
Only 39 percent of projects today are successful. Nearly half of the projects that fail do so because of “poor requirements management” (PMI 2014). Leveraging Business Analysis for Project Success, Second Edition explores the role of the business analyst in setting a project up for success. It informs and educates project managers, sponsors, and organization leaders on what is necessary for project success. This book goes beyond requirements management in exploring how business analysis professionals (business analysts, product managers, product owners, and others) can contribute to increased profitability through project selection, scope definition, and postimplementation evaluation. The reader will learn about the history of business analysis, professional organizations and resources to support the profession, and what to expect from the business analysis professional at each phase of the project lifecycle as presented in a case study throughout the book. Project leaders will better be able to support the business analysis needs of the project by understanding the skills, expertise, tasks, resources, and time needed to do business analysis right and maximize the return on investment for each project.
- Published
- 2018
21. Le manager intelligent / Du commandement à l'animation des écosystèmes, quelle gouvernance pour vos équipes et vos structures aujourd'hui ?
- Author
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Caumon, Xavier and Caumon, Xavier
- Subjects
- Management, Business intelligence, Executive ability
- Abstract
L'intelligence du dirigeant et du manager c'est de faire des liens entre : l'entreprise et son environnement ; la dimension « machine » et la dimension « humaine » de l'entreprise. Les entreprises et organismes publics ont aujourd'hui un besoin croissant de gérer des organisations qui se complexifient au niveau de trois aspects :• la structure avec le matriciel, la distance et le télétravail ;• la multiplicité des populations à intégrer suite à : des fusions-absorptions d'entreprises ou organismes ayant des cultures différentes, l'apparition de nouvelles générations Y et Z, l'intégration de populations issues de migrations récentes avec de nouveaux apports culturels ;• la multiplicité des outils, avec l'intégration des NTIC dans le quotidien de tous les acteurs, l'arrivée de nouvelles missions…Tout cela entraîne une grande complexification des rôles de dirigeant et de manager. Il est fondamental de souligner l'importance du rôle du manager de managers pour intégrer la nécessité de diffuser les valeurs et pratiques managériales auprès des responsables de tous niveaux.L'objectif de l'ouvrage est de donner une vision, une capacité de diagnostic, ainsi que des outils pratiques et innovants pour une gouvernance exigeante et bienveillante qui intègre la variété des besoins managériaux d'une communauté humaine au travail.
- Published
- 2017
22. Competing on Analytics: Updated, with a New Introduction : The New Science of Winning
- Author
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Thomas Davenport, Jeanne Harris, Thomas Davenport, and Jeanne Harris
- Subjects
- Competition, Data mining, Business intelligence, Business mathematics
- Abstract
The New Edition of a Business ClassicThis landmark work, the first to introduce business leaders to analytics, reveals how analytics are rewriting the rules of competition.Updated with fresh content, Competing on Analytics provides the road map for becoming an analytical competitor, showing readers how to create new strategies for their organizations based on sophisticated analytics. Introducing a five-stage model of analytical competition, Davenport and Harris describe the typical behaviors, capabilities, and challenges of each stage. They explain how to assess your company's capabilities and guide it toward the highest level of competition. With equal emphasis on two key resources, human and technological, this book reveals how even the most highly analytical companies can up their game.With an emphasis on predictive, prescriptive, and autonomous analytics for marketing, supply chain, finance, M&A, operations, R&D, and HR, the book contains numerous new examples from different industries and business functions, such as Disney's vacation experience, Google's HR, UPS's logistics, the Chicago Cubs'training methods, and Firewire Surfboards'customization. Additional new topics and research include:Data scientists and what they doBig data and the changes it has wroughtHadoop and other open-source software for managing and analyzing dataData products—new products and services based on data and analyticsMachine learning and other AI technologiesThe Internet of Things and its implicationsNew computing architectures, including cloud computingEmbedding analytics within operational systemsVisual analyticsThe business classic that turned a generation of leaders into analytical competitors, Competing on Analytics is the definitive guide for transforming your company's fortunes in the age of analytics and big data.
- Published
- 2017
23. Business Analytics : Effektive Nutzung fortschrittlicher Algorithmen in der Unternehmenssteuerung
- Author
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Seiter, Mischa and Seiter, Mischa
- Subjects
- Business intelligence, Computer algorithms
- Abstract
Daten zur Lösung betriebswirtschaftlicher Problemstellungen effektiv und effizient nutzen. Die Bedeutung von Business Analytics leitet sich unmittelbar aus der rasant zunehmenden Verfügbarkeit von Daten ab, die aus der Digitalisierung aller Lebensbereiche resultiert. Wie übersetzen aber nun Unternehmen diese Daten so, dass daraus bessere Produkte, neue Services, innovative Geschäftsmodelle oder, allgemeiner formuliert, bessere unternehmerische Entscheidungen werden? Auf diese Fragen finden Führungskräfte des mittleren und des Top-Managements aller Branchen in diesem Buch Antworten. Es unterstützt dabei, drängende Problemstellungen der Unternehmenssteuerung zu identifizieren und diese mithilfe von Daten zu lösen. Dabei steht nicht nur die Vermittlung zentraler Algorithmen im Fokus. Vielmehr werden alle wesentlichen Herausforderungen behandelt, denen sich eine Führungskraft im Zusammenhang mit Business Analytics gegenübersieht: - Für welche betriebswirtschaftliche Problemstellung sollen die knappen Business Analytics-Ressourcen eingesetzt werden? - Welche Ressourcen, also Daten, IT und Personal, sind zur Lösung der konkreten Problemstellung notwendig? - Mit welchen Algorithmen können die betriebswirtschaftlichen Problemstellungen gelöst werden? - Wie müssen die Ergebnisse der Algorithmen aufbereitet werden, damit diese ideal eingesetzt werden können? Um den Herausforderungen strukturiert zu begegnen, wird in diesem Buch ein Business Analytics-Prozess vorgestellt, der sich in die vier Teilprozesse Framing, Allocation, Analytics und Preparation untergliedert. Er ist die Basis, einen unternehmensindividuellen Business Analytics-Ansatz zu entwickeln und zu implementieren. Zahlreiche reale Unternehmensbeispiele bieten Inspiration für konkrete Ansätze im eigenen Unternehmen: von der Beschaffung der Daten über die Wahl des optimalen Algorithmus bis hin zur empfängerorientierten Visualisierung der Ergebnisse. Über den Autor: Dr. Mischa Seiter ist Professor für Wertschöpfungs- und Netzwerkmanagement am Institut für Technologie- und Prozessmanagement der Universität Ulm und wissenschaftlicher Leiter des International Performance Research Institute. In dieser Funktion verantwortet er den berufsbegleitenden Ulmer Master-Studiengang „Business Analytics“. Außerdem ist Mischa Seiter zusammen mit Péter Horváth und Ronald Gleich Autor des Standardwerks „Controlling“.
- Published
- 2017
24. Wirtschaftsspionage : Phänomenologie – Erklärungsansätze – Handlungsoptionen
- Author
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Dirk Fleischer and Dirk Fleischer
- Subjects
- Business intelligence
- Abstract
Dieses Buch erklärt kriminologische Grundlagen von Wirtschaftsspionage, erläutert das Phänomen und vermittelt im RADAR-Ansatz ein umfassendes Handlungskonzept zur Prävention. Oftmals sind es vor allem Innentäter, die eine entscheidende Rolle bei der Spionage spielen. Auch für Sicherheitsprofis ist die rechtliche und tatsächliche Differenzierung von Wirtschaftsspionage und Wirtschafts- bzw. von Konkurrenzausspähung nicht immer einfach. Der Autor liefert sowohl einen wissenschaftlich, theoretischen Erklärungsansatz zur Phänomenologie und zu den kriminologischen Hintergründen, als auch praktische Hilfestellung, um ein wirksames und umfassendes Informationsschutzkonzept zu implementieren.
- Published
- 2016
25. Business Statistics for Competitive Advantage with Excel 2016 : Basics, Model Building, Simulation and Cases
- Author
-
Cynthia Fraser and Cynthia Fraser
- Subjects
- Statistics, Management, Marketing research, Business intelligence
- Abstract
The revised Fourth Edition of this popular textbook is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2016 with shortcuts, and translate results into implications for decision makers. The textbook features new examples and assignments on global markets, including cases featuring Chipotle and Costco. A number of examples focus on business in emerging global markets with particular emphasis on emerging markets in Latin America, China, and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. The author emphasises communicating results effectively in plain English and with screenshots and compelling graphics in the form of memos and PowerPoints. Chapters include screenshots to make it easy to conduct analyses in Excel 2016. PivotTables and PivotCharts, used frequently in business, are introduced from the start. The Fourth Edition features Monte Carlo simulation in four chapters, as a tool to illustrate the range of possible outcomes from decision makers'assumptions and underlying uncertainties. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, auto-correlation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models. Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included. Nonlinear models are motivated with arguments of diminishing or increasing marginal response.
- Published
- 2016
26. Planung und Reporting : Grundlagen, Business Intelligence, Mobile BI und Big-Data-Analytics
- Author
-
Dietmar Schön and Dietmar Schön
- Subjects
- Industrial management, Auditing, Database management, Data warehousing, Management information systems, Accounting, Mobile computing, Business intelligence
- Abstract
Planungs- und Reportinglösungen leiden in vielen Unternehmen immer noch unter mangelnder Datenqualität, sind unzureichend integriert und häufig zeit- und kostenintensiv. Dieses praxisorientierte Buch zeigt Schritt für Schritt, wie es anders geht und wie sich moderne Planungs- und Reportingsysteme mit Business Intelligence und dem Einsatz von Data-Warehouse- und/oder Big-Data-Technologie implementieren lassen. Die 2. Auflage erläutert dabei u.a. die neusten Entwicklungen einer explorativen BI mit Data Mining bzw. Predictive Analytics sowie Cloud Computing. Weiterhin werden personelle und organisatorische Innovationen hinsichtlich der Etablierung eines Data Scientist und der Nutzung von Self-Service BI im Unternehmen vorgestellt. Den Abschluss bildet das wichtige Thema „Mobile BI“, bei dem es um den Ausbau von leistungsfähigen mobilen Analyse- und Planungslösungen mithilfe von Tablets, Handys und anderen mobilen Endgeräten geht. Zahlreiche Tipps und Gestaltungsvorschläge für Einzelberichte, Planungsformulare und komplette Cockpit- und Dashboard-Lösungen können als Anregung für die Weiterentwicklung der eigenen Planungs- und Reportinglösung genutzt werden.
- Published
- 2016
27. Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics
- Author
-
Mohammed Quaddus, Arch G. Woodside, Mohammed Quaddus, and Arch G. Woodside
- Subjects
- Business intelligence, Knowledge management, Competition
- Abstract
The first chapter in this book examines the relationships between absorptive capacity and effective knowledge management through the analysis of quantitative data drawn from managers and employees in residential aged care organizations in Western Australia. The author, Michael Preece, defines absorptive capacity as the ability of an organization to use prior knowledge to recognize the value of new knowledge from external sources, assimilate this new knowledge, and apply it to the benefit of the organization. He provides valuable training in how service organizations go about transforming new knowledge into effective actionable business plans. The second chapter by Mohammad Shamsuddoha provides an application of system dynamics modelling in firms in the poultry industry in Bangladesh. This chapter offers deep knowledge of the'fifth discipline'and beyond. Shamsuddoha uses Vensim, a simulation-based software package, to build a simulation model with appropriate equations, formulae, and connectivity to replicate the real-life operation and outcome in a simulation environment. He also provides the in-depth knowledge necessary to learn to truly understand the fifth discipline.
- Published
- 2015
28. Business Intelligence, Strategies and Ethics
- Author
-
Nelson, Kimberly and Nelson, Kimberly
- Subjects
- Business intelligence
- Abstract
Knowledge has become the most important asset of modern business. The term “business intelligence” (BI) has been used to describe processes and systems dedicated to the systematic and in-depth analysis of an organization and its competitive environment. The field of BI is an active and still growing area of computer applications in business and economy. Business ethics is a set of values, norms and principles that seeks to achieve respect for the rights generally recognised by society. The topic of ethical values has a range that is far too wide to conduct a thorough discussion of the concept within this contribution. One simple approach is to just use ethical value synonymously with goodness or virtuous behavior. This book discusses business intelligence, strategies and ethics.
- Published
- 2015
29. Business Intelligence: A Managerial Perspective on Analytics, International Edition : A Managerial Perspective on Analytics
- Author
-
Sharda, Ramesh and Sharda, Ramesh
- Subjects
- Business intelligence, Industrial management
- Abstract
For courses on Business Intelligence or Decision Support Systems.A managerial approach to understanding business intelligence systems.To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.
- Published
- 2015
30. Effective Strategy Execution : Improving Performance with Business Intelligence
- Author
-
Bernd Heesen and Bernd Heesen
- Subjects
- Strategic planning, Business intelligence
- Abstract
This book demonstrates how an improved strategic management approach, leveraging established management concepts in conjunction with the innovative technology solutions offered by business intelligence, can lead to better performance. It presents the three main barriers to effective strategy execution and explains how they can be overcome. Creating a shared understanding of the strategy at all levels of the organization using a Value ScorecardTM and following the Strategic Alignment ProcessTM allow organizations to measure and monitor performance. Strategic Alignment Remote ControlTM is presented as the ultimate tool for managers to remain in control of their business.Seven case studies from different industries across the globe provide examples of how the organizational performance can be improved. They include companies like Daimler, Tetra-Pak, Würth, Germany's Federal Employment Agency, the city of Aix-Les-Bains, and Giesecke & Devrient. Additional examples from organizations like Disney, Marriott, Volkswagen, Avis, FedEx, and Harrahs help to demonstrate how applying the concepts introduced adds unique value.The second edition of this book has been updated and improved. Additionally it includes a separate section on decision-making under uncertainty and the results of a survey on the adoption of business intelligence.
- Published
- 2015
31. Integration of Data Mining in Business Intelligence Systems
- Author
-
Ana Azevedo, Manuel Filipe Santos, Ana Azevedo, and Manuel Filipe Santos
- Subjects
- Business intelligence, Data mining
- Abstract
Uncovering and analyzing data associated with the current business environment is essential in maintaining a competitive edge. As such, making informed decisions based on this data is crucial to managers across industries. Integration of Data Mining in Business Intelligence Systems investigates the incorporation of data mining into business technologies used in the decision making process. Emphasizing cutting-edge research and relevant concepts in data discovery and analysis, this book is a comprehensive reference source for policymakers, academicians, researchers, students, technology developers, and professionals interested in the application of data mining techniques and practices in business information systems.
- Published
- 2015
32. Corporate Security Intelligence and Strategic Decision Making
- Author
-
Justin Crump and Justin Crump
- Subjects
- Corporations--Security measures, Business intelligence, Strategic planning, Decision making
- Abstract
Despite a clear and compelling need for an intelligence-led approach to security, operational, and reputational risks, the subject of corporate security intelligence remains poorly understood. An effective intelligence process can directly support and positively impact operational activity and associated decision-making and can even be used to driv
- Published
- 2015
33. Trade Secrets : Theft Issues, Legal Protections, and Industry Perspectives
- Author
-
Clarkson, Wilfred and Clarkson, Wilfred
- Subjects
- Trade secrets, Trade secrets--Law and legislation, Business intelligence
- Abstract
A trade secret is confidential, commercially valuable information that provides a company with a competitive advantage, such as customer lists, methods of production, marketing strategies, pricing information, and chemical formulae. Well-known examples of trade secrets include the formula for Coca-Cola, the recipe for Kentucky Fried Chicken, and the algorithm used by Google's search engine. To succeed in the global marketplace, U.S. firms depend upon their trade secrets, which increasingly are becoming their most valuable intangible assets. However, U.S. companies annually suffer billions of dollars in losses due to the theft of their trade secrets by employees, corporate competitors, and even foreign governments. Stealing trade secrets has increasingly involved the use of cyberspace, advanced computer technologies, and mobile communication devices, thus making the theft relatively anonymous and difficult to detect. This book discusses the theft issues, legal protections and industry perspectives on trade secrets.
- Published
- 2015
34. Business Intelligence : Concepts, Methodologies, Tools, and Applications
- Author
-
Information Resources Management Association and Information Resources Management Association
- Subjects
- Business intelligence, Data mining, Industrial management--Statistical methods
- Abstract
Data analysis is an important part of modern business administration, as efficient compilation of information allows managers and business leaders to make the best decisions for the financial solvency of their organizations. Understanding the use of analytics, reporting, and data mining in everyday business environments is imperative to the success of modern businesses. Business Intelligence: Concepts, Methodologies, Tools, and Applications presents a comprehensive examination of business data analytics along with case studies and practical applications for businesses in a variety of fields and corporate arenas. Focusing on topics and issues such as critical success factors, technology adaptation, agile development approaches, fuzzy logic tools, and best practices in business process management, this multivolume reference is of particular use to business analysts, investors, corporate managers, and entrepreneurs in a variety of prominent industries.
- Published
- 2015
35. Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics
- Author
-
Mohammed Quaddus, Arch G. Woodside, Mohammed Quaddus, and Arch G. Woodside
- Subjects
- Business intelligence, Knowledge management, Competition
- Abstract
Volume 22 includes two main chapters in both Part A and B. It appears in two parts because all chapters offer great depth in coverage of core issues senior executives must address for long-term survival of the firm: business intelligence, knowledge management, and understanding of the systems dynamics of interfirm behavior. In the first main chapter of Part A Azizah Ahmad demonstrates that high-performing firms must achieve useful on-going business intelligence (BI). Ahmad shows how plans are designed and implemented for viable BI operations. The main contribution of the study is the identification of the firm's internal resources of BI governance that influences successful BI deployment. In the second chapter Md Nuruzzaman shows how country risk, different political actions from the government, and bureaucratic behavior influence the activities in industry supply-chains in emerging markets. The outcomes of the study are useful for various stakeholders of the Bangladeshi RMG industry sector ranging from the government to various private organizations. The applications of this study are extendable through further adaptation in other industries and various geographic contexts.
- Published
- 2015
36. big data @ work : Chancen erkennen, Risiken verstehen
- Author
-
Thomas H. Davenport and Thomas H. Davenport
- Subjects
- Business intelligence, Data mining
- Abstract
Big Data in Unternehmen. Dieses neue Buch gibt Managern ein umfassendes Verständnis dafür, welche Bedeutung Big Data für Unternehmen zukünftig haben wird und wie Big Data tatsächlich genutzt werden kann. Am Ende jedes Kapitels aktivieren Fragen, selbst nach Lösungen für eine erfolgreiche Implementierung und Nutzung von Big Data im eigenen Unternehmen zu suchen. Die Schwerpunkte - Warum Big Data für Sie und Ihr Unternehmen wichtig ist - Wie Big Data Ihre Arbeit, Ihr Unternehmen und Ihre Branche verändern - - wird - Entwicklung einer Big Data-Strategie - Der menschliche Aspekt von Big Data - Technologien für Big Data - Wie Sie erfolgreich mit Big Data arbeiten - Was Sie von Start-ups und Online-Unternehmen lernen können - Was Sie von großen Unternehmen lernen können: Big Data und Analytics 3.0 Der Experte Thomas H. Davenport ist Professor für Informationstechnologie und -management am Babson College und Forschungswissenschaftler am MIT Center for Digital Business. Zudem ist er Mitbegründer und Forschungsdirektor am International Institute for Analytics und Senior Berater von Deloitte Analytics.
- Published
- 2014
37. Advances in Mergers and Acquisitions
- Author
-
Cary L. Cooper, Sydney Finkelstein, Cary L. Cooper, and Sydney Finkelstein
- Subjects
- Organizational change--Management, Consolidation and merger of corporations, Business intelligence, Organizational change
- Abstract
What makes the''Advances in Mergers and Acquisitions''series stand out is its focus on all three characteristics that make up this research field - studies from scholars in different countries, with different research questions, relying on different theoretical perspectives. Such a broad, and inclusive, approach to mergers and acquisitions is not easily replicated in academic journals, with much narrower mandates and metrics. The collections published each year provide cutting edge ideas by leading scholars on a global scale. Doing so not only broadens the questions being studied, but also helps researchers consider the inter-relationships among different perspectives. In the final analysis, the best way to build understanding around a topic as diffuse as mergers and acquisitions is to be both integrative, and expansive, in choice of research questions and theoretical underpinnings.''Advances in Mergers and Acquisitions''offers this unique perspective, not easily found elsewhere, that will help scholars think about mergers and acquisitions in new ways, building our knowledge base on this critical topic.
- Published
- 2014
38. Business Intelligence and Analytics: Systems for Decision Support PDF EBook, Global Edition
- Author
-
Efraim Turban, Ramesh Sharda, Dursun Delen, Efraim Turban, Ramesh Sharda, and Dursun Delen
- Subjects
- Expert systems (Computer science), Business intelligence, Management--Data processing, Decision support systems, Business--Data processing
- Abstract
Appropriate for all courses in Decision Support Systems (DSS), computerised decision making tools, and management support systems. Decision Support and Business Intelligence Systems provides the only comprehensive, up-to-date guide to today's revolutionary management support system technologies, and showcases how they can be used for better decision-making. The 10th edition focuses on Business Intelligence (BI) and analytics for enterprise decision support in a more streamlined book. In addition to traditional decision support applications, this edition expands the reader's understanding of the various types of analytics by providing examples, products, services, and exercises by discussing Web-related issues throughout the text. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
- Published
- 2014
39. Balanced Scorecards im Vertrieb
- Author
-
Jörg B. Kühnapfel and Jörg B. Kühnapfel
- Subjects
- Business intelligence, Business mathematics, Organizational effectiveness--Evaluation, Performance--Management, Performance technology--Management
- Abstract
Balanced Scorecards sind zweifellos außergewöhnlich mächtige Instrumente, um Unternehmen und Funktionsbereiche wie den Vertrieb zu managen. Eine ausgeklügelte „Mechanik“ erlaubt es Führungskräften, die strategisch relevanten Aufgaben und Ziele zu identifizieren und ständig im Auge zu behalten. Allerdings ist die Balanced Scorecard nicht trivial: Ein grundlegendes Verständnis der Wirkungszusammenhänge im eigenen Verantwortungsbereich sowie der Kennzahlensysteme ist erforderlich, um eine dauerhaft funktionierende Balanced Scorecard zu gestalten. Der Autor bietet hierfür eine Anleitung. Bei einer fachgerechten Umsetzung entsteht ein Werkzeug, das zur Grundlage der Maßnahmensteuerung in der strategischen Führung von Vertriebsbereichen werden kann. Ziele werden für jeden transparent, Entscheidungen der Vertriebsleitung nachvollziehbar und der Nutzen von Anstrengungen für jeden erkennbar.
- Published
- 2014
40. Information Quality and Governance for Business Intelligence
- Author
-
author unknown and author unknown
- Subjects
- Business intelligence, Knowledge management, Information technology--Management
- Abstract
'This book presents the latest exchange of academic research on all aspects of practicing and managing information using a multidisciplinary approach that examines its quality for organizational growth'--
- Published
- 2014
41. Das Risiko der Wirtschaftsspionage: Mögliche Schutzmaßnahmen gegen Spionage
- Author
-
Lisa Landerer and Lisa Landerer
- Subjects
- Business intelligence, Industrial property, Trade secrets
- Abstract
Die Gründe, weshalb Wirtschaftsspionage von ausländischen Nachrichtendiensten betrieben wird, hängen von dem jeweiligen Staat ab, oftmals sind sie politisch motiviert. Studien zeigen, dass Unternehmern die Gefahr meist nicht bewusst ist, so dass sie ihre immateriellen Vermögensgegenstände nur unzureichend schützen. In dieser Analyse soll anhand der Industrieökonomik in Verbindung mit der Prinzipal-Agent-Theorie versucht werden, das Auftreten von Wirtschaftsspionage zu erklären. Außerdem werden empirische Erkenntnisse aus aktuellen Studien und die Folgen der Produktpiraterie für Unternehmen aufgezeigt. Im Anschluss wird aus der Industrieökonomie abgeleitet, für welche Unternehmen das Risiko der Wirtschaftsspionage besonders hoch ist. Darauf aufbauend wird dargestellt, wie die Gefahren im Unternehmen selbst identifiziert werden können. Im Folgenden werden dann typische Vorgehensweisen genannt und mögliche Maßnahmen vorgestellt. Im Fazit werden nochmal die wichtigsten Erkenntnisse aufgezeigt.
- Published
- 2014
42. Ästhetische Impulse der Netzkommunikation : Eine designwissenschaftliche Betrachtung multimedialer Diskurse
- Author
-
Jörg Ibach and Jörg Ibach
- Subjects
- Management information systems, Business intelligence
- Abstract
Der Erfahrungsraum Internet ist ein Ort der Netzkommunikation. Er begünstigt visuelle Artikulationsweisen, die produktiv in die Designpraxis übertragbar sind. Jörg Ibach zeichnet nach, wie aus musterhaften Sichtbarkeiten Relevanzstrukturen abgeleitet werden können, die Information in einen bedeutsamen Inhalt wandeln. Da sich so signifikante Gestaltungsmerkmale generieren lassen - wie bereits in zeitgenössischen Entwürfen erkennbar -, werden die Netzdiskurse als Impuls für die Produktsprache entdeckt. Im Rückgriff auf Foucault skizziert der Autor, wie Designtheorie als eine Form der Kommunikationstheorie verstanden werden kann.
- Published
- 2014
43. Business Intelligence : 130 Success Secrets, 130 Most Asked Questions On Business Intelligence, What You Need To Know
- Author
-
Mcdonald, Jessica and Mcdonald, Jessica
- Subjects
- Business intelligence
- Abstract
There has never been a Business Intelligence Guide like this. It contains 130 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Business Intelligence. A quick look inside of some of the subjects covered: Process mining - Software for process mining, Saylor Foundation, Associated Press - Breach of contract and unfair competition, Data mart, Metadata - Metadata and data warehousing, Microsoft SQL Server - Business Intelligence Development Studio, Shamkant Navathe - Bibliography, Executive information system, Text mining - History, PostgreSQL - Proprietary derivatives and support, Teradata - Partners, Database marketing Advances in database marketing, Oracle Corporation Technology products, Data visualization - Data presentation architecture, Information system - Types of information systems, Business marketing - Target Market, Performance management - Further reading, System Architect (software) - Features, Business performance management, Spreadsheets - Web based spreadsheets, Sales intelligence, Oracle Corporation Overall timeline, Data fusion Data integration, Business intelligence Future, Operational Intelligence - Business intelligence, Event-driven architecture, Enterprise content management - ECM market development, Data mining, SAP AG Acquisitions, Analytic applications, Trust (social sciences) - Economics, Business intelligence Marketplace, Data visualization - Data mining, Database marketing Challenges and limitation of database marketing, Oracle Corporation Oracle Secure Enterprise Search, and much more...
- Published
- 2014
44. Competitive Intelligence and the Sales Force : How to Gain Market Leadership Through Competitive Intelligence
- Author
-
Joel Le Bon and Joel Le Bon
- Subjects
- Sales force management, Business intelligence
- Abstract
Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies. In the new economic war, managers cannot take the chance of not being fully aware of the way they could be threatened by the competition. Yet, organizations face great difficulties to stimulate salespeople's collection and dissemination of competitive intelligence, and to manage market-based intelligence efficiently. This book aims to assist sales and marketing managers in facing such challenges while providing them with action-oriented answers to the following key questions: What kind of information salespeople should collect from the field and how to transform such information into intelligence? How to improve salespeople's competitive intelligence collection and exploitation skills? How to enhance the sales force's commitment to competitive intelligence activities? How to manage and distill market-based intelligence throughout the organization and maintain market leadership? And, how to approach the ethical aspects of competitive intelligence and remain protected against competitors'competitive intelligence activities? By leveraging the latest research, practitioners'interviews, companies'best practices, along with practical tools and guidelines, this book help organizations achieve their market-orientation strategy and maintain a sustainable competitive edge.
- Published
- 2014
45. Business Intelligence im Krankenhausmanagement : Herausforderungen an Kliniken im DRG-Zeitalter
- Author
-
Holger Raphael and Holger Raphael
- Subjects
- Business intelligence, Hospitals--Business management, Hospitals--Finance, Hospitals--Administration
- Abstract
Der deutsche Gesundheitsmarkt und die Krankenhäuser befinden sich aufgrund der sich ändernden rechtlichen und wirtschaftlichen Rahmenbedingungen in einem Transformationsprozess. Um sich den Herausforderungen stellen zu können, ist die zeitnahe und umfassende Verfügbarkeit der für die Steuerung des Krankenhauses relevanten Daten unerlässlich. Die qualifizierte Aufbereitung der internen Daten und Anreicherung der Ergebnisse mit externen Daten gewinnt an Bedeutung. Im Mittelpunkt bei der Implementierung einer Lösung steht die IT-Unterstützung in Form von Entscheidungsunterstützungssystemen, dem Aufbau eines Data Warehouse sowie die Analyse der Daten mittels Methoden der Business Intelligence. Grundlage für den Aufbau der Systeme ist die Kenntnis der grundsätzlich verfügbaren Lösungen aus IT-Sicht und die der Anforderungen des Krankenhauses. Diese rekrutieren sich aus den Bereichen Kostenrechnung und Controlling, Medizincontrolling, im Hinblick auf das DRG-System, klassischen Bereichen wie Personal sowie aus neuen Anforderungen aus Logistik, Marketing, Qualitäts- und Risikomanagement. Zentrales Instrument bei der Umsetzung sind klinische Pfade. Die Umsetzbarkeit der Lösungsansätze wird anhand von Modellprojekten zur Prozesskostenrechnung und zum Aufbau eines Data Warehouses im Krankenhaus aufgezeigt. Eine vergleichende Studie zeigt die Optionen zur Systemauswahl am Markt auf.
- Published
- 2014
46. Real Estate Investing : Market Analysis, Valuation Techniques, and Risk Management
- Author
-
Benedetto Manganelli and Benedetto Manganelli
- Subjects
- Finance, Operations research, Entrepreneurship, New business enterprises, Marketing research, Business intelligence, Management, Real estate management
- Abstract
This book describes in full the major approaches used to evaluate investment in real estate and shows how theory informs decision-aid methods and tools to support such evaluation. The inclusion of numerous examples makes it also a practical guide to assessing the suitability of an investment property. The first part of the text is devoted to an analysis of the housing market through the study of micro- and macroeconomic variables influencing supply and demand, with illustration of how these two components of the market interact. Special attention is given to market research and other preparatory activities able to influence the outcome of the investment. In fact, the quality of the parameters used for the evaluation depends on these activities. The final chapters describe the valuation techniques and highlight their essential features, limitations and potential in relation to ability to manage the investment risk. The book is aimed at graduates who wish to deepen their study of the real estate market and of the methods used to support investment decisions in real estate but also at professionals and managers of companies operating in the real estate market.
- Published
- 2014
47. La matrice SWOT et la stratégie d'entreprise : Comment analyser les options stratégiques envisageables ?
- Author
-
Christophe Speth, 50minutes, Christophe Speth, and 50minutes
- Subjects
- Business intelligence, Business planning
- Abstract
Un guide pratique et accessible pour comprendre la matrice SWOTSimple d'utilisation, la matrice SWOT permet aux décideurs de se rendre compte de l'impact de certains facteurs, internes et externes à leur entreprise, sur leur business. En détectant les forces, les faiblesses, les opportunités et les menaces propres à chaque entreprise, l'analyse SWOT ouvre la voie à une meilleure prise de décision.Ce livre vous aidera à :• Maîtriser rapidement les quatre facteurs composant la matrice SWOT (Strengths, Weaknesses, Opportunities, Threats)• Distinguer les facteurs qui influencent positivement ou négativement le fonctionnement interne et l'environnement externe de votre entreprise• Mieux définir votre plan d'action stratégique grâce à cet outil d'analyse multidimensionnel• Prendre les bonnes décisions quant à l'avenir • Et bien plus encore!Le mot de l'éditeur : « Avec l'auteur, Christophe Speth, nous avons cherché à présenter aux lecteurs ce modèle d'analyse stratégique aujourd'hui encore considéré comme incontournable, particulièrement dans les départements marketing des grandes entreprises. »Juliette NèveÀ PROPOS DE LA SÉRIE 50MINUTES | Gestion & MarketingLa série « Gestion & Marketing » de la collection 50MINUTES fournit des outils pour comprendre rapidement de nombreuses théories et les concepts qui façonnent le monde économique d'aujourd'hui. Nous avons conçu la collection en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.
- Published
- 2014
48. Industrial Espionage : Developing a Counterespionage Program
- Author
-
Daniel J. Benny and Daniel J. Benny
- Subjects
- Confidential business information, Business intelligence, Trade secrets, Espionage, Business enterprises--Security measures, BUSINESS & ECONOMICS / Management, LAW / Forensic Science, POLITICAL SCIENCE / Political Freedom & Security /
- Abstract
A comprehensive source of information, this book provides guidance on how to ensure the protection of company proprietary information and the development of a corporate counterespionage program. Other books on espionage deal with what the threat is and a review of case studies and tradecraft but do not provided guidelines on how to establish a program to prevent and thwart such threats. This one fully addresses all aspects of industrial espionage be considered when developing a counterintelligence program.
- Published
- 2014
49. Business Analytics Complete Certification Kit
- Author
-
Emereo Publishing and Emereo Publishing
- Subjects
- Business planning--Statistical methods, Decision making--Statistical methods, Business intelligence
- Abstract
Improve business decision-making processes today with Business Analytics. Business Analytics is a vital process used by organizations to create informed business strategies though the analysis of business data. Become a valued member of your organization by learning the benefits of implementing Business Analytics applications. Business analytics (BA) pertains to the skills, technologies, applications, and practices for continuous and repetitive exploration and investigation of business performance in the past to gain insight and drive business planning. Business analytics centers on discovering new insights and understanding of business performance based on data and statistical methods. This certification kit would be beneficial to recent graduates looking to get a foothold in the IT Industry, analysts looking to improve their understanding of the business analyst role, organizations wanting to make better and more informed business decisions, as well as looking for ways to explore business data and implement statistical analysis, and managers looking to optimize business processes. This certification validates your knowledge of specific methods, models, and/or tools. This is essential to professionals in order to be updated on the latest multimedia trends, and to add to their Business Analytics toolbox. The industry is facing a bold, new world with the amazing developments of Business Analytics, and the challenges and the opportunities this presents are unprecedented. The Business Analytics Complete Certification Kit serves as a complete introductory guide for anyone looking to grasp a better understanding of Business Analytics concepts and their practical application in any environment. The Art of Service's introductory Business Analytics training and certification helps IT practitioners develop the skills that are crucial, as businesses embark on this massive transformation. It provides an industry credential for IT professionals to help them transform into the world of Business Analytics. This training and certification enables you to move both the industry and business forward, and to quickly take advantage of the benefits that Business Analytics applications present. Take the next step: Get Certified! The Art of Service IT Service Management programs are the #1 certification programs in the information management industry. Being proven means investing in yourself and formally validating your knowledge, skills, and expertise by the industry's most comprehensive learning and certification program. The Business Analytics Complete Certification Kit course prepares you for Business Analytics Certification. Why register? - Easy and affordable. - Learning about Business Analytics technologies has never been more affordable. - Latest industry trends explained. - Acquire valuable skills and get updated about the industry's latest trends right here. Today. - Learn from the Experts. The Art of Service offers education about Business Analytics and 300 other technologies by the industry's best. - Learn at your own pace. Find everything right here, when you need it, and from wherever you are. What will you learn? - Learn the important concepts, tools, applications, and uses of Business Analytics. - Identify the levels of analytics. - Learn about the role of the Business Analyst. - Examine Business Analytics techniques and software. - Explore the challenges and predicted future of Business Analytics. Course Outline The topics covered in this course are: - All About Analytics. - Levels of Analytics and the Business Analyst. - Overview of Business Analytics. - Analytics Applications. - Business Analytics Techniques. - Business Analytics Software. - Optimizing, Challenges, and Future of Business Analytics. Contact Hours: The recommended minimum contac
- Published
- 2013
50. Business Impact Analysis Complete Certification Kit - Core Series for IT
- Author
-
Menken, Ivanka and Menken, Ivanka
- Subjects
- Risk management, Business intelligence, Data warehousing
- Abstract
Identify business vulnerabilities and develop strategies to minimize risk through Business Impact Analysis. Business Impact Analysis provides organizations with an action plan when preparing for possible risks that it may encounter. Become a valued member of your organization by learning the processes and methods of implementing Business Impact Analysis. Business Impact Analysis (BIA) is a vital component of an organization's Business Continuity Plan. A BIA is implemented in order to identify and evaluate potential risks that the organization may encounter and needs to be prepared for. A BIA explores and reveals any vulnerabilities, and then continues with a planning process to develop and design preventative strategies and procedures for minimizing business risks. This on-trend certification kit would be beneficial to recent graduates looking to get a foothold in the IT Industry, to businesses wanting to implement risk prevention strategies, businesses experiencing internal or external threats to services and production, and to managers wanting to identify potential business risk factors. This certification validates your knowledge of specific methods, models, and/or tools. This is essential to professionals in order to be updated on the latest multimedia trends, and to add to their Business Impact Analysis toolbox. The industry is facing a bold, new world with the amazing developments in Business Impact Analysis technology, and the challenges and the opportunities that this presents are unprecedented. The Business Impact Analysis Complete Certification Kit serves as a complete introductory guide for anyone looking to grasp a better understanding of Business Impact Analysis concepts and their practical application in any environment. The Art of Service's introductory Business Impact Analysis training and certification helps IT practitioners develop the skills that are crucial, as businesses embark on this massive transformation. It provides an industry credential for IT professionals to help them transform into the world of Business Impact Analysis. This training and certification enables you to move both the industry and business forward, and to quickly take advantage of the benefits that Business Impact Analysis applications present. Take the next step: Get Certified! The Art of Service IT Service Management programs are the #1 certification programs in the information management industry. Being proven means investing in yourself, and formally validating your knowledge, skills, and expertise by the industry's most comprehensive learning and certification program. The Business Impact Analysis Complete Certification course prepares you for Business Impact Analysis Certification. Why register? - Easy and affordable. - Learning about Business Impact Analysis technologies has never been more affordable. - Latest industry trends are explained. - Acquire valuable skills and get updated about the industry's latest trends right here. Today. - Learn from the Experts. The Art of Service offers education about Business Impact Analysis and 300 other technologies by the industry's best. - Learn at your own pace. Find everything right here, when you need it, and from wherever you are. What will you learn? - Learn the important concepts, tools, processes, and methods of Business Impact Analysis. - Learn about the benefits of implementing Business Impact Analysis processes. - Examine the links to Business Continuity Planning. - Learn about Business Impact Analysis in Contingency Planning. - Explore Impact Criticality concepts. - Research Business Impact Analysis myths and realities. Course Outline The topics covered in this course are: - Overview of Crisis Management and Business Continuity Planning. - Introduction to Business Impact Analysis. - BIA Processes and Impact Criticality.<
- Published
- 2013
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