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Social media has become an important marketing vehicle for small businesses. As consumers are spending more and more time on social media, businesses are realising that these media are essential marketing tools to reach their customers. Businesses are making use of social media such as inter alia Facebook, Twitter, YouTube, Instagram and TikTok to convince old and new customers to purchase their products. The purpose of this book is to equip students and small business owners with knowledge and skills in creating a successful social media marketing strategy. The book provides readers with practical knowledge on how to apply the different social media marketing tools. Furthermore, the book is designed to be a guide on how to harness the potential of social media marketing and increase sales for any small business.