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ビジネスパーソン必見! データ分析に不可欠なAIスキルを最短で習得できる！ 本書は機械学習を実際のビジネスシーンに適用してデータ分析を行うための実践書である。機械学習そのものの解説というよりは、データ分析に不可欠な機械学習の手法を駆使してビジネスを予測的に改善する手法を解説していく。具体的な適用事例を用いて説明がなされるため、読者は目的やケースに合った手法（アルゴリズム）や実際の適用方法などを効率的に身に付けることができる。原著はMITで使われている教科書であり、講義の目的に応じて章を選択可能。ビジネスで使えるデータ分析手法を最短で習得したい読者に役立つ一冊である。

Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis. The authors apply a unified “white box” approach to data mining methods and models. This approach is designed to walk readers through the operations and nuances of the various methods, using small data sets, so readers can gain an insight into the inner workings of the method under review. Chapters provide readers with hands-on analysis problems, representing an opportunity for readers to apply their newly-acquired data mining expertise to solving real problems using large, real-world data sets. Data Mining and Predictive Analytics: Offers comprehensive coverage of association rules, clustering, neural networks, logistic regression, multivariate analysis, and R statistical programming language Features over 750 chapter exercises, allowing readers to assess their understanding of the new material Provides a detailed case study that brings together the lessons learned in the book Includes access to the companion website, www.dataminingconsultant, with exclusive password-protected instructor content Data Mining and Predictive Analytics will appeal to computer science and statistic students, as well as students in MBA programs, and chief executives.