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1. Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture

Author

Jennifer Scanlon and Jennifer Scanlon

Subjects
Advertising, Magazine--United States--History, Women consumers--United States--History, Popular literature--United States--History and criticism
Abstract

Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.

Published
1995

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