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Whether in everyday disagreements, bargaining episodes, or high-stakes disputes, people typically see a spectrum of possible responses to dealing with differences with others, ranging from avoidance and accommodation to competition and aggression. When coming across such circumstances, it is crucial to advocate for oneself –our positions, to achieve personal goals, overcome difficulties, and be determined- but control aggressive impulses without harming the rights and interests of others. This book addresses assertiveness from a human rights perspective, using a mixed methods approach. It explores how assertiveness as a human right promotes human dignity and helps build more just, equitable, peaceful, and inclusive societies. With interdisciplinary contributors working in diverse fields, the collection brings together theoretical and applied research evidence on assertive rights. The collection examines assertive rights as critical factors for developing assertive behavior and as a virtue for personal development, empowerment, and thriving.