Search

Your search keyword '"Giles, David"' showing total 1 results
Start Over Author "Giles, David" Category science / chemistry / general

Refine your results

1 results on '"Giles, David"'

1. Pharmaceuticals-Where's the Brand Logic? : Branding Lessons and Strategy

Author

Giles David Moss and Giles David Moss

Subjects
Pharmaceutical industry, Marketing, Drugs--Marketing, Brand name products--Management
Abstract

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere's the Brand Logic?: Branding Le

Published
2007

Catalog

Books, media, physical & digital resources
See catalog results