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1. Innovative Solutions : What Designers Need to Know for Today's Emerging Markets

Author

Apala Lahiri Chavan, Girish V. Prabhu, Apala Lahiri Chavan, and Girish V. Prabhu

Subjects
User-centered system design, New products, Cross-cultural studies
Abstract

Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing ma

Published
2011

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