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Responsive to perceived high risk of HIV infection by sexually active youth, several South African sexual health-promotion campaigns have used media targeting mothers, instructing them on how sex should be talked about with their children to 'risk-proof' them. A Foucauldian approach to the normative apparatus of family-sexuality-risk finds mothers positioned as pivots between 'public' (health, economy, culture) and 'private' (family, childrearing, sex) apparatuses, tasked with appropriately socialising a new generation of sexually responsible, HIV-free citizens. This paper uses a reading of interactive discourse from (racially and gender) mixed groups of parents who, as professionals and postgraduate students in a university context, discussed their own childrearing practices in response to a particular didactic media text about sex-communication. In a way different from traditional media-reception studies, this discourse analytic reading of parents' engagement with risk-expertise examines how mothers especially are persuaded (or not) to adopt particular childrearing practices in the context of an HIV epidemic. Using a Foucauldian argument about subject positioning, this paper examines how the parents positioned themselves in relation to the expertise offered in the stimulus material, as well as how they positioned one another during the group discussions. The analysis explores the partial buy-in to expert Western psychological techniques concerning talking with children about sex openly and often, and how this appropriation is negotiated in contextual family situations that are gendered, raced, classed and acculturated. [ABSTRACT FROM AUTHOR]

A rumour that emerged during a microbicide gel trial tells the tale of clinic staff purchasing trial participants' blood. This paper documents the rumour and explores its divergent interpretations and meanings in relation to the context of the trial and the social and economic setting at two of the trial sites (Soweto and Orange Farm) in South Africa. The article is based on qualitative research conducted during the Microbicides Development Programme (MDP) 301 trial to evaluate a microbicide vaginal gel for HIV prevention in women. The research incorporated in-depth interviews with female trial participants and their male partners, focus group discussions with male and female community members, and participant observation in the trial clinic and community setting at the two sites. The article analyses the different perspectives among the clinic staff, community and trial participants in terms of which the rumour about the exchange of blood for cash is seen as: 1) the result of ignorance of the clinical trial procedures; 2) the exploitation of poor and vulnerable women; 3) an example of young women's desire for material gain; and 4) a reciprocal exchange of 'clean blood' for cash between women trial participants and the health services. We suggest that the rumours about selling blood verbalise notions of gender and morality while also providing an appraisal of the behaviour of young women and a critique of social relationships between foreign researchers and local participants. Through stories about the clinical trial procedures and its potential reimbursements, the participants were creating and reconfiguring social relationships. Ultimately, rumours are one way in which foreign enterprises such as a clinical trial are rendered local. [ABSTRACT FROM AUTHOR]