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Promotional activities are among the most significant aspects in ensuring continual visits and engagements from visitors to heritage sites and institutions, including museums. An ineffective marketing technique will make it challenging to attract visitors and communities. This leads to the decrease number of visitors, undermining the fundamental mission of museums as an informal educational establishment for the public. However, few studies have been done on a promotional strategy for museum management in Malaysia. This paper seeks to bridge the gap by exploring the current museum's marketing technique, using the Kelantan State Museum as a case study. It aims to look further into the museum's promotional strategy, the involvement of responsible bodies, and the challenges in promoting the museum, specifically during the covid-19 pandemic. The research employed a qualitative design with purposeful approaches and snowballing techniques by interviewing the personnel at the Kelantan State Museum. The collected data were then analysed by applying Braun and Clarke's six-step thematic analysis methodology. The results identified three main themes: marketing strategies and activities, collaboration between stakeholders and challenges going forward. The overarching findings highlighted major stakeholders and their degree of participation in museum promotion. This paper also discussed the challenges posed by the museum management in promoting their establishment to the public. This include issues such as visitor expectations, funding cuts and digital adaptation; and the cessation of many museum hubs for physical visitations due to the Covid-19, leading to new rules being presented to adapt to the recent changes in ensuring visitors' safety. It is believed that the new norm has impacted the museum management's efforts to promote their institution, necessitating the development of new strategies to increase public participation. [ABSTRACT FROM AUTHOR]

The Coronavirus Disease 2021 or COVID-19 has affected almost all individuals around the globe. Consequently, Malaysia is one of the nations that has been facing tremendous changes in various sectors due to COVID-19. As the number of positive cases is on the rise, the Malaysian government has executed its National COVID-19 Immunization Program to reduce the spread of COVID-19 and the severity of disease in case a vaccinated person is infected. However, there are also individuals who have contributed to vaccine refusal due to many factors including misinformation about vaccines, religious beliefs, lack of knowledge, and awareness. Therefore, this paper presents a combination of instructional design and cognitive load theory named CoLoMo model, to increase the awareness of COVID-19 among parents. The CoLoMo model is a theory for mobile application development involving three elements in mobile instruction design which include platform, design, accessibility, and design page. These elements have been chosen prior to the target users which are parents or adults. The three cognitive load theory types in this model are intrinsic, extraneous, and germane cognitive load. The combination of the mobile interaction design and cognitive load theory types will affect the user's cognitive performance which are concentration, learning capabilities and attributes. This paper also discusses the previous research on the implementation of cognitive load theory through mobile applications. Several strategies that emphasize different relevant cognitive processes which are useful to consider when developing mobile applications are also discussed. [ABSTRACT FROM AUTHOR]

COVID 19 disease has spread worldwide, disrupting the economy, society, education, and health. It became crucial to understand the transmission curve and identify the best action in combating this highly transmissible epidemic. Epidemiological parameters of the deterministic Susceptible-Infected-Removed (SIR) model are widely used in explaining the characteristics and behavior of the disease spreading. Disease like COVID-19 is highly influenced by the uncontrolled factors of randomness, hence in this paper, the deterministic susceptible-infected-recovered-death (SIRD) model is extended to the stochastic SIRD (SSIRD) model. SSIRD model takes into consideration the noisy behavior of the process which explains the uncontrolled effects of the COVID-19 outbreak. The epidemiological parameter of the model changes throughout the epidemic due to external factors such as enforcement and public obedience to the control measures as well as the changes in healthcare facilities. These parameters need to be estimated. This paper estimates the epidemiological parameters of the SSIRD model using the Markov Chain Monte Carlo (MCMC) method of the Metropolis Hasting algorithm. The COVID-19 data from Malaysia and Indonesia are used and the dynamical behavior of the COVID-19 outbreak in both countries is simulated. The results show the parameter changing due to the uncontrolled factors influencing the trend of the pandemic curve. [ABSTRACT FROM AUTHOR]

The Covid-19 pandemic has caused severe repercussions that has affected many lives in Malaysia especially university or college students who still struggle with studying in the ongoing pandemic which physical distancing and quarantine are in place. Most of the educational institutions in the world were closed and the teaching and learning activities were placed online. Students have been severely impacted both physically and mentally, as some students are unable to manage their time for academic work due to a lack of motivation caused by online learning and other factors. This study aims to investigate the impact of social media and time management during the pandemic for students and to develop a mobile app to assist students who are facing time management issues or social isolation during this pandemic. This paper presents the architecture and the tools being used to develop the mobile app. [ABSTRACT FROM AUTHOR]

This paper examines the effects of COVID-19 on the capital structure of publicly listed firms in Malaysia. Using panel data regressions and total debt as proxy for capital structure, we study the relation between the leverage and asset tangibility, firm size, market to book value, liquidity, profitability, growth opportunity together with crisis dummies where it is built based on a sample of 478 firms listed on Bursa Malaysia within industrial products & services, consumer products & services, property, construction, energy, health care, plantation, technology, telecommunications & media, and transportation & logistics industries before and during COVID-19 pandemic for the period of 2016-2020. [ABSTRACT FROM AUTHOR]

This paper studied the impact of COVID-19 on SME. We study the impact of COVID-19 in terms of demand, supply, employment, long term financing and short-term financing. Survival strategies for SME during COVID-19 are also incorporated in this study. To study the impact of COVID-19 on SMEs empirically, primary data will be collected using questionnaires and will be analysed by quantitative approach. The sample size of research is targeted to achieve 384 respondents. Methods used for data collection of this research are mainly adapted questionnaires which are sourced from the public documents of the US Bureau of Labour Statistics. [ABSTRACT FROM AUTHOR]

Malaysia's standard operating procedure forbids the provision of Muslimah prayer outfits in public prayer facilities to minimize the risk of the COVID-19 virus spread among the shared-outfits users. The reuse of personal prayer outfits, overcrowding and spending longer in public prayer facilities can also increase the risk of fomite and airborne transmission by people with the virus. Thus, a Muslimah prayer outfit that forbids the spread of infectious diseases is crucially important. This paper presents a prayer gown that is made of disposable materials. Making efficient use of material, the gown is designed to be a single piece, comfortable and low cost. Besides the shari'ah-compliance features (reasonably thick fabric, black colour, elastic sleeves cuff and face opening), the prayer outfit provides a feasible solution to curb the transmission of contagious diseases amongst the prayers. It also serves as a gateway toward safe and easy travel for Muslim women. Introducing the disposable prayer gown helps achieve the perfect balance of the health, economic and social challenges of COVID-19 and other contagious illnesses. [ABSTRACT FROM AUTHOR]

Efficiency in the stock market is an essential component of the capital allocation system and is crucial in promoting economic growth. In recent years, there has been a growing number of publications focusing on the effect of Covid-19 on human norms. Although there are many studies on the impact of Covid-19 on human norms, the empirical implications of the Covid-19 pandemic on financial markets are still poorly understood. This paper adds to the literature by discussing the effects of a pandemic by studying the stock market efficiency before and after the first case of Covid-19 hit Malaysia. Several robust techniques are utilised to validate the efficient market hypothesis (EMH), namely Ljung-box, Hurst exponent, Chow-denning, and Variance ratio tests. Results indicate a strong influence of Covid-19 on the stock movement. The returns are efficient for the overall sample period. However inefficient after the global pandemic. The findings reported here suggest an increasing chance for market predictability in the Malaysian stock market during the global Covid-19 pandemic. [ABSTRACT FROM AUTHOR]

As of March 2022, there have been 3,116,564 infections and 32,827 coronavirus-related deaths reported in the country since the pandemic began on 1st March 2022. This drastic increase in numbers has been alarming everyone. Malaysia has successfully handled the first and second waves of the COVID-19 cases. However, the recent wave of omicron variants in Malaysia sees a massive increase in COVID-19 infections. Therefore, forecasting plays a vital role in determining preparedness for the current pandemic. This study aims to understand the behaviour of the current infection trend and provide valuable information to the authority to prevent future spikes of active cases. In this paper, the SIR model (Susceptible - Infected Recovered) was used to estimate the active cases in Malaysia. This forecast is essential to prepare for the current wave outbreak. Besides that, the number of susceptible can be reduced via vaccinations to reduce future outbreaks. Therefore, with proper planning and execution, the inoculation rates in Malaysia proved to be successful, and the impact of mass vaccination would be seen in future. [ABSTRACT FROM AUTHOR]

Prior to the COVID-19 pandemic, majority of universities in Malaysia commonly implement the teaching and learning practices on physical face to face basis. However, the pandemic had drastically changed the norm of the teaching and learning practices into online teaching and learning as one of the measures to curb the spread of the virus among the community. The drastic move had greatly affected the academic communities particularly the students. Some of the possible factors influencing online learning difficulties faced by the students include poor internet accessibility, lack of self-motivation, lack of active interaction with lecturers and peers, lack of conducive learning environment and poor time management. In this paper, the technique of Fuzzy DEMATEL is employed in analyzing the level of influence and relationships of the aforementioned factors in contributing to learning difficulties particularly among fifty mathematic students at a public university in Shah Alam, Selangor, Malaysia. The cause-and-effect analysis that take into consideration the interactions or interrelationships between factors discovered that poor internet accessibility was classified in the cause group whereas the remaining factors which are lack of self-motivation, lack of active interaction with lecturers and peers, lack of conducive learning environment and poor time management were in the effect group. The results indicate that poor internet accessibility has the highest degree of relation in terms of influencing other factors. Based on the prominence value, the lack of self-motivation turns out to be the leading factor contributing to online learning difficulties. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to develop the Coronavirus disease (COVID-19) transmission model using the fractional-order differential equation defined by Caputo. This model is developed based on the susceptible-exposed-infected-recovered model, commonly known as the SEIR model. The basic reproduction number, denoted by R0, is computed using the next-generation matrix method. The disease-free equilibrium point is evaluated, and local stability analysis is performed. The analysis shows that the disease-free equilibrium is locally asymptotically stable when R0<1 and unstable when R0>1. In other words, the COVID-19 disease can be eliminated when R0< 1. Finally, numerical results are presented based on the real data of COVID-19 cases in Malaysia. [ABSTRACT FROM AUTHOR]