There is a growing evidence base that recovery is contagious and its primary mechanism of spread is through peer champions and groups. This paper examines a model of peer-based recovery support services from Cumbria, England, that uses a hub and spoke method to create visible recovery while actively engaging with and supporting community growth. Three case studies are used to illustrate how peer engagement, using the principles of community connection and assertive linkage, can offer core resources to a local community. The key conclusion is that sustainability of recovery communities rests on effective community engagement and meeting the needs of those communities. [ABSTRACT FROM AUTHOR]