1. Getting back to basics.
- Author
-
Mahoney, Mark
- Subjects
- *
PUBLISHING , *WEBSITES - Abstract
The article states that John Dvorak's column on MarketWatch.com, a Dow Jones-sponsored business Web site, gives publishers some ideas on how to make their Web sites more popular with readers. Dvorak says that some publishers repeat the same national and international news that people can get from other sites and fall into the pit of redundancy with nothing unique to offer. The author concludes that in the Internet Age, the only papers that will survive will be those with original content available only at their sites.
- Published
- 2007