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Focuses on the launch of the newspaper `City Paper' in Nashville, Tennessee. Reasons for launching the `City Paper'; Description of the journalistic appeal of the newspaper.

Reports on the competition between `The Sidney Telegraph' and the `Sidney Daily Sun' newspapers in western Nebraska. Comparison of the advertisement rates of the two newspapers; Background on the Daily Sun; Plans of Western Publishing, Telegraph's publisher.

The article discusses the management of the "Richmond Times-Dispatch" newspaper, which added former marine Glenn Proctor to the staff as vice president and executive editor in November 2005. Proctor initiated a complete overhaul of the paper by focusing on reader-friendly journalism characterized by a focus on presentation and multimedia. Proctor has maintained quality and readership as the paper has shifted from a family-driven entity to a corporate-owned business, mirroring the path of newspapers around the United States.

Recounts what William Allen White of Kansas' `Emporia Gazette' wrote upon the 1925 death of Frank Munsey, a journalist. Information on the sale of Wisconsin's `Oshkosh Northwestern' to `Thomson Newspapers'; Realities of the newspaper business; What forces changes in how newspapers do business.

The article reports on the contrarian business strategy of Walter E. Hussman Jr., the owner and publisher of the "Arkansas Democrat-Gazette" newspaper. While other newspapers have scaled back their print operations and offered free content online to try to keep readers and advertisers, Hussman has expanded the print edition of his paper, and charges non-subscribers for access to the newspaper web site. His traditional approach to journalism, and the acquisitions of his media company, Wehco Media, are discussed as well.

Part IV. Provides information on Robert W. Decherd of A.H. Belo Corp., a Dallas, Texas-based media enterprise. Background information on Decherd; Financial condition of his company; Published papers of the company; Ideas promoted by Decherd that made Belo into a newspaper chain.

The article provides information on the actions being taken by newspapers to turn again to niche publishing. In some ways the U.S. newspaper industry is returning to the segmented market days of yore. What began to change all of that was the gradual assimilation of immigrants into the English-speaking mainstream. Then came television, suburbanization and myriad social forces that eliminated many dailies and left most cities with just one newspaper. The industry recognizes that there is a large and growing portion of the population that is fully assimilated, English-speaking and relatively well off but nevertheless has not taken up daily newspaper reading in nearly the numbers of former days. The ultimate hope with the endeavors of newspapers are that young people will be attracted by the some-what flashy, entertainment-oriented and greatly abbreviated journalism of the papers, will develop a daily newspaper-reading habit and will eventually move on to become regular readers of the mother papers. Immigration is rising much faster that assimilation is and newspapers with expanding Hispanic population risk losing a substantial number of potential readers. However it is done, the move to segmentation heralds a strategy for an industry beleaguered by waning circulation.

Reports that the 'Saint Petersburg Times' newspaper will have its name on the ice hockey arena in Tampa Bay, Florida and dozens of surrounding street signs. Value of the naming rights deal the paper acquired; Expected spending of corporations in 2002 to attach their names to sporting events, festivals and arenas; Media companies with investments in business of sports.

The article evaluates the author's predictions made in a June 1993 column in the journal, titled "Papers Will Survive Newest Technology." The impact of the internet on the journalism business in the United States in the ensuing years is discussed, including the ongoing financial difficulties of the newspaper industry.

Reports that the 'Salt Lake Tribune' publisher William Dean Singleton chooses former Deputy Editor Vern Anderson as the paper's editorial page editor. Predecessor of Anderson; Anderson's work experience; One of the first things Singleton did after naming himself publisher.