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• Na+ is introduced to Mo/ZSM-5 via post-impregnation to maintain Mo-dispersion. • Bronsted acids are exclusively regulated to investigate the influence. • Coke and naphthalene are suppressed after introducing Na+. • MDA reaction is found to follow mono-functional pathway. • Confined hydrocarbon pool serves as precursors for both aromatics and coke. Methane dehydroaromatization is a potential technique in converting natural gas into value-added aromatics and clean hydrogen. However, severe coking hinders industrial application of conventionally prepared Mo/ZSM-5 catalyst for methane dehydroaromatization. Usually, Bronsted acid sites (BAS) were considered the key for coking. To gain deeper insight into the coke, here we present a simple post-impregnation of Na+ to Mo/HZSM-5 to regulate its surface acidity. Influences of BAS on catalytic performance and coking behavior were thus exclusively studied. Na+ modified catalysts exhibit lower naphthalene and higher C2 selectivity, while selectivity for benzene is not obviously changed. These results contradict conventional bi-functional pathway that methane is dehydrogenated on Mo while BAS act as the center for intermediates cyclization. Characterizations and calculations indicate restricted growth of hydrocarbon pools confined in zeolite channels of Na+ modified catalysts. Hence, it is proposed that aromatization is the intrinsic property of Mo, and the Mo-associated carbonaceous species act as precursors for both coke and aromatics production. [ABSTRACT FROM AUTHOR]