51. PAPER CHASE.
- Author
-
Chandler, Ainslie
- Subjects
- *
COMMERCIAL catalogs , *ELECTRONIC publishing , *CATALOGING websites , *MARKETING management - Abstract
The article reports on the development of catalogue from the traditional paper format to its online version. It says that Internet online catalogue is becoming an alternative to paper format as more Australians are using such catalogues. Peter Noble of Citrus anticipates that online catalogues will eventually replace the paper format with videos showing how to use products. However, Grant Harrod of Salamat believes that printed catalogues are still the main form of communication with consumers.
- Published
- 2010