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We are facing difficult times, in which we find society polarized and, in this arena, the figure of Paulo Freire being central to many different and contradictory discussions. In this context, the intention of this paper is to understand how the propagation of memes in social networks may have contributed to the construction of a narrative of discredit of the patron of Brazilian education. In order to achieve this goal, memes about Paulo Freire shared by the School without Borders Movement were collected from its Facebook page. The data was analyzed in the light of the theory of dialogism (Bakhtin's Circle - Bakhtin, 2010; 2015; 2017; Volóchinov, 2017) and against our readings or Freire's work. The results of our analysis point to the use of pejorative terms and lack of ethical commitment, which potentially cause over-excitability and adherence of an audience against progressive ideas. In this arena, antagonistic voices appear narrowly and illustrate the need to seek forms of resistance with and beyond critical reading to understand how different ideologies are discursively built in language. [ABSTRACT FROM AUTHOR]