1. Fighting Fire with Fire: The Implications of (Not) Going Negative in a Multiparty Election Campaign.
- Author
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Roy, Jason and Alcantara, Christopher
- Subjects
- *
NEGATIVE campaigning , *ELECTIONS , *NEGATIVE advertising , *POLITICAL parties , *POLITICAL oratory , *VOTING , *TWENTY-first century , *PSYCHOLOGY ,CANADIAN politics & government - Abstract
This paper draws upon data collected from an online voting experiment to test the implications of “going negative” in a multiparty election campaign. Specifically, we investigate two sets of questions: First, does the attention and vote share that candidates receive vary according to the tone (positive/negative) of their election campaign? Second, does the attention and vote share that candidates receive vary according to whether or not all candidates engage in similar (positive/negative) campaigns? While studies of “negative campaigning” have been prominent in the American context, our work builds upon this literature by using an experimental design to test for their effects in a multiparty setting. [ABSTRACT FROM PUBLISHER]
- Published
- 2016
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