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This paper discusses the challenges encountered by counter-hegemonic social movements and activists working on digital platforms such as Facebook and Twitter, used as tools for mobilizing and disseminating information. To achieve this goal we describe how digital platforms colonize lifeworld by collecting data based on user interactions and how it affects activists who build solidarity networks. We then discuss the performance of counter-hegemonic movements and their opponents and present the concept of coded activism. To conclude our argument, we present proposals for the action of social movements in an Internet dominated by monopolistic corporations. [ABSTRACT FROM AUTHOR]