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The aim of this paper is to investigate the relationship between data practice and algorithmic actions on digital platforms. For this purpose, we do a descriptive analysis of Instagram documents that are addressed to its users, identifying what suggests action and practical consequence of digital materialities in terms of production, sharing and collection. Through them we identify the centrality of experience in this kind of informational construct developed in relation to datafication processes - which we call algorithmic experience. From a pragmatist and neomaterialist perspective, we suggest following this experience to understand the practical differences produced in the use of digital platforms and identifying relevant interactions in situated practices. [ABSTRACT FROM AUTHOR]