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Identity is a group of characteristics which determine the distinctiveness of an individual or a group in terms of differences from or affiliation with other individuals or groups; accordingly, it follows that to identify oneself means to (self)determine the self. Whereas space is an essential formational element in the process of shaping identity, particularly national, regional and local, it is of interest to geographers and is mostly pursued by political and cultural geographers. This paper presents a model of geographical research of identity manifest in the names of streets and squares in nine towns of the North Croatian Littoral. It has three main objectives: to corroborate the fact that identity in the urban landscape can be observed through quantitative (statistical-mathematical) and qualitative (interpretative) semantic analysis of street and square names; then to establish the difference in the presence of hodonyms which reflect regional identity (the so-called regional hodonyms), and those which reflect national identity (the so called national hodonyms) in Kvarner and Istria; and finally to examine the level of prominence of the Italian influence in the urban toponymy of Istria. [ABSTRACT FROM AUTHOR]