1. ESTRATEGIA E INTERNACIONALIZACIÓN EN LAS PYMES: CASO ANTIOQUIA.
- Author
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Fernández, Ana María Calle and Bustamante, Víctor Manuel Tamayo
- Subjects
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SMALL business , *GLOBALIZATION , *COMPETITIVE advantage in business , *BUSINESS intelligence - Abstract
This paper explores the internationalization of SMEs in Antioquia to determine how the process is being conducted and how competitive the businesses have been during the process. The central question is: Are the SMEs competitive enough to consolidate a position in the international marketplace? The theoretical concepts used in the analysis are presented. The investigation is exploratory-descriptive. Two instruments were applied, using personal interviews with general managers and international business managers. The results show that export culture in Colombia (especially in Antioquia) is not well established. In fact, there is a certain resistance to changing the business mentality regards internationalization, especially amongst SMEs. [ABSTRACT FROM AUTHOR]
- Published
- 2005