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The decade of 1995-2006 is being considered a key period on Spanish economy. In this period, when one person wants to undertake a business in the retailing, the franchise appears as the most adequate commercial format. The goal of the current paper is analyse the possible influence of economics and contractual variables to make a decision to choice a franchise brand in Spain during 1995-2006. The methodology data panel has been used about 496 franchise brands. One person, who wants to open a franchisee store, do not take risk during a period of economic growth and he has not preference to sector. [ABSTRACT FROM AUTHOR]