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In recent years, the Region of Murcia has promoted new tourism models related to heritage and the sea. However, despite the richness of its maritime history and heritage, it has not done so in a complementary manner. The Mar Menor-La Manga area has only boosted the maritime aspect in relation to nautical activities, leaving their heritage relegated to a second place. This paper seeks to vindicate the importance of the Maritime Heritage, History, and Culture associated with this area and to show the opportunities offered by its proper enhancement through a case study: the implementation of an underwater heritage trail in the Phoenician wreck of the "Bajo de la Campana" as part of the "Isla Grosa" Project. [ABSTRACT FROM AUTHOR]