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This paper combines discrete wavelet transform (DWT), autoregressive moving average (ARMA), and XGBoost algorithm to propose a weighted hybrid algorithm named DWTs-ARMA-XGBoost (DAX) on long-time temperature series analysis. Firstly, this paper chooses the temperature data of February 1 to 20 from 1967 to 2016 of northern mountainous area in North China as the observed data. Then, we use 10 different discrete wavelet functions to decompose and reconstruct the observed data. Next, we build ARMA models on all the reconstructed data. In the end, we regard the calculations of 10 DWT-ARMA (DA) algorithms and the observed data as the labels and target of the XGBoost algorithm, respectively. Through the data training and testing of the XGBoost algorithm, the optimal weights and the corresponding output of the hybrid DAX model can be calculated. Root mean squared error (RMSE) was followed as the criteria for judging the precision. This paper compared DAX with an equal-weighted average (EWA) algorithm and 10 DA algorithms. The result shows that the RMSE of the two hybrid algorithms is much lower than that of the DA algorithms. Moreover, the bigger decrease in RMSE of the DAX model than the EWA model represents that the proposed DAX model has significant superiority in combining models which proves that DAX has significant improvement in prediction as well. [ABSTRACT FROM AUTHOR]

With the continuous development of China's social economy, the competitiveness of brand market is gradually increasing. In order to improve their own level in brand building, major enterprises gradually explore and study visual communication design. Brand visual design has also received more and more attention. Building a complete and rich visual design system can improve the brand level and attract users to consume. Based on the abovementioned situation, this paper proposes to use collaborative filtering algorithm to analyze and study brand visual design. Firstly, a solution is proposed to solve the problem of low accuracy of general recommendation algorithm in brand goods. Collaborative filtering algorithm is used to analyze the visual communication design process of enterprise brand. Research on personalized image design according to consumers' trust and recognition of brand design is conducted. In traditional craft brand visual design, we mainly study the impact of image design on consumer behavior. The brand loyalty model is used to predict and analyze the visual design effect. Also, the user's evaluation coefficient is taken as the expression of brand visual design recognition. Finally, the collaborative filtering algorithm is optimized to improve the consumer similarity based on the original algorithm. The results show that the brand visual design using collaborative filtering algorithm can help enterprises obtain greater benefits in their own brand construction. It provides effective data help in the development of traditional craft brands. [ABSTRACT FROM AUTHOR]