1. A Case of Publishing in Reverse.
- Author
-
Mullan, Eileen
- Subjects
- *
PUBLISHING , *SOCIAL networks , *WEBSITES - Abstract
The article presents a case study of the business challenge facing "The Dallas Morning News." The paper, published by A.H. Belo, had a circulation of 5,000 in 1885. It now covers 65 communities in the Dallas area and created its web counterpart, www.dallasnews.com and neighborsgo.com, a social networking site that focuses on community-generated news. Neighborsgo reportedly received immense positive feedback from news-savvy community members, and it quickly grew, publishing 16 print editions by 2006.
- Published
- 2009