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ABSTRACT This paper considers the role of girls' schools in the UK education market and, concomitantly, the positioning and 'value' of girls in the education market place. Themarketing and public presentations of two schools are examined and the messages and impressions presented to parents are analysed. The relationships of these schools to their 'competitors' are also explored. These are set against the 'choices' and choice-making of a sample of local parents considering the possibility of single-sex schooling for their daughters. It is argued that the current conditions of competition in the UK education market offer some advantages to girls but that these advantages have to be set against the continuing contradictions and oppressions of single-sex schooling. [ABSTRACT FROM AUTHOR]