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Theoretically as well as alongside empirical research, this paper outlines a reflective research stance that has been thriving among cultural psychologists in Vienna since the turn of the millennium. The focus is on a specific methodological facet of this stance tentatively termed 'tracking one's own path' – a metaphor for taking the starting point of research in one's own life world, for a re-embedding of reasoning into the socio-cultural context out of which we reason, and thus for situated knowledge. The text brings forward epistemological considerations from deconstruction and phenomenology to support the methodological argument and unfolds implications for teaching and research. Three connected examples are provided to document how such research can be conducted within a critical discourse analytical frame. Upon this basis, the final section discusses the potential of the approach for cultural psychology, in particular in regard to conceptualizing an encompassing meta-theoretical frame and a coherent research programmatic. [ABSTRACT FROM AUTHOR]