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This paper attempts to examine the processes of identity building which can be observed into the platform “Mémoire, les images d’archive en region Centre” (Memory, the Archive Images in the Region Centre), animated by CICLIC and funded by the Region Centre-Val de Loire. The site makes available, free of charge, since its opening in 2010, several thousand amateur films shot in the region since 1920 and meets a real interest from web users. Confronting the discourses of political leaders of the Region, the intentions expressed by the head of the archive part of CICLIC in charge of the platform, the feedback of users, but also analyzing the sociotechnical organization of the platform, we will seek to identify the different strategies experienced in order to work toward the goal of memorial construction. [ABSTRACT FROM AUTHOR]