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Born circular startups play a pivotal role in implementing high-level circularity to fight resource depletion and address climate change. In developing circular business model innovation, circular startups face the challenge of lacking legitimacy, which can be approached by certifications provided by concepts like Cradle-to-Cradle. As there is currently no supporting tool to develop such business models, this paper employs a design science research approach and proposes a Cradle-to-Cradle (C2C) Business Model Tool. The tool is developed based on a literature review, feedback from 42 users in six demonstration workshops and is finally tested with eight startups. It succeeds in aiding born circular startups in navigating the venturing process with a focus on high-level circularity. In this paper, C2C principles developed for the product level are theoretically linked to the business model level. The tool addresses elements such as partnerships, communication, and action-taking, thereby contributing to the literature on circular business model innovation and serving as a practical resource for born circular startups. [Display omitted] • Circular startups face great challenges when innovating for circular business models. • Cradle-to-Cradle principles can enable high level circularity in business models. • Cradle-to-Cradle as a product level concept can be integrated in business models. • Proposed business model tool can support startups with Cradle-to-Cradle innovation. • Design science research contributes to bridging design-implementation gap. [ABSTRACT FROM AUTHOR]

This conceptual study explores the alignment between servitization—a shift from selling products to offering services—and circularity principles. The study introduces institutional confluence—a configuration of institutional pressures that enhance business model legitimacy to stakeholders and facilitate operational success— which can serve as a driver aligning servitization with circular principles. Institutional confluence has the capacity to trigger novel business models, shape resources and processes, enhance value capture, and inhibit unsustainable business models. The study develops the concept and underscores the role of institutional confluence in promoting this alignment and subsequent environmental sustainability. The article utilizes illustrative case examples from servitization and circular business models to develop the concept of institutional confluence serving sustainable servitization. The study offers strategic insights for managers and policymakers, emphasizing the need for a holistic approach that integrates servitization and circularity from the outset of business model design. It advocates for policies that leverage regulatory, normative, and mimetic pressures to foster sustainable business practices. The article contributes to the servitization literature by delineating the mechanisms through which institutional forces facilitate or hinder the integration of servitization and circularity, offering directions for future research to explore these dynamics across different contexts and industries. • Management scholars have tended to view the uptake of servitized circular business model frameworks through an internal business model lens, with firm-level innovation capabilities. We look beyond the focal company and consider how business model development interacts with wider societal development. • This paper utilizes institutional influences as explanatory drivers for this process. • The paper introduces the concept of institutional 'confluence', a mutually reinforcing process of interactivity between institutional pressures, for servitized circularity. • Policymakers are encouraged to enhance normative socio-cultural pressures for servitized circularity. [ABSTRACT FROM AUTHOR]

Collaborative networks (CNs) are joint entities of autonomous partners that work towards a common goal with shared resources and roles. In 2016, the United Nations announced 17 sustainable development goals (SDGs) as part of the 2030 agenda. SDG 17 is "Partnerships for the goals" highlighting the importance of cross-country and cross-company collaborative action. Although the link between CNs and sustainable development is frequently declared, no study in the literature investigates the connection between CNs and the SDGs. This systematic literature review (SLR) follows the preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines. Based on the SLR results, a context-interventions-mechanisms-outcomes (CIMO) framework for CNs is proposed, serving as a tool to comprehend the types of CNs to achieve the SDGs. Only 10 out of 77 articles mentioned the SDGs they address. The norm is to focus on a single SDG per study and not assess the dimension of the impact on the SDGs or the trade-offs that can be established between them. The most frequently mentioned SDGs in the text are SDG 9 and SDG 12, with only 2 articles focusing on the social dimension. SDG 10 and SDG 16 were not mentioned in any of the articles. The majority of articles are case studies and technical papers, developing scale-up solutions and creating value from waste. The identified gaps lead to the proposition of several potential research areas: 1) the need for developing mechanisms that allow CNs to effectively implement interventions that achieve specific SDGs; 2) the lack of studies incorporating the social dimension given the social nature of the SDGs; 3) few SDGs are addressed by CNs (particularly SDG 9 and SDG 12) and majority of SDGs are ignored; 4) there is a scarcity of studies targeting the tertiary sector; 5) the need for alignment of CNs' business models with the SDGs; 6) a lack of studies addressing specific SDGs (6, 10, and 16); and 7) the necessity of studies demonstrating collaboration between industry and academia for systemic change. The study aids decision-makers in identifying policies that facilitate the formation of CNs aligned with the SDGs. • This review of the state-of-the-art of CNs research within SDGs establishes a foundation for future research. • A conceptual framework for research on CNs within SDGs is designed. • A research agenda was presented based on what is emerging and what is missing from the literature. • Using the CIMO framework, prescription rules are established to guide actions or decisions. [ABSTRACT FROM AUTHOR]