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The aim of this paper is to propose an alternative approach for outlining policy responses to stimulate the automotive industry. The scientific community has developed and employed the Delphi method to collect and convey perspectives and impressions, and also define a number of financially viable proposals. The panel of experts takes the view that traditional industrial policy measures denote limited effects to stimulate car demand, in a context of a macro-economic downturn. By contrast, the panel also believe incentives for car demand are important for environmental purposes, for safety and for the diversification of energy sources. The policy measures proposed are fundamental from the viewpoint of overturning path dependencies in the automotive industry which impede the diffusion of alternative vehicles, with respect to business models and consumer attitudes. [ABSTRACT FROM AUTHOR]