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Johnny Earle grew up with a learning disability and attention problems. Johnny is the founder and chief executive officer (CEO) of Johnny Cupcakes, and on paper, he doesn't seem like someone running one of the most innovative brands in the country. We turned our attention not just to branding but to leadership - the connection between the heart and soul of the person at the helm of a company and the brand experience it created for its customers. That proved wildly successful, eventually taking our agency from the Low Country in South Carolina to Manhattan, from working with local rule-breakers to developing brand strategies and brands for the likes of 20th Century Fox, USA Today, NFL On Location, E&J Gallo Winery, Legendary Digital Networks, and hundreds more. [Extracted from the article]

The author presents discussion on educator Peter Drucker adapted from book "Drucker & Me: What a Texas Entrepreneur Learned from the Father of Modern Management" by Bob Buford. Topics discussed include contribution of Peter to foreword for the book "Halftime," obituary for Peter in journal Economist which contrasted with several papers on minute subjects. and profilic writing of Peter which was not intended to impress professors .

Organizational storytelling continues to be a hot topic. Although this kind of leadership storytelling is certainly common, our research on 165 scholarly papers spanning the last 40 years suggests that the story of organizational storytelling is more complex than that. According to Beigi, the authors "found an exponentially increasing volume of research on organizational storytelling, suggesting greater interest in this phenomenon. [Extracted from the article]