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The development of Industry 4.0 and globalization have brought both opportunities and challenges to enterprises around the world, requiring companies to become more aware of their everchanging environment and the needs and tastes of their customers in order to stay competitive in the digital age. This research focuses on the use of IT (information technology) as it relates to marketing and supply chain management. The goal of this paper is to examine the several ways that information technology (IT) is used to improve marketing strategies, streamline supply chain operations, and promote collaboration between supply chain management and marketing. After outlining the types and forms of information technology used, as well as the benefits and drawbacks in supply chain management and marketing separately, the paper looks at how technology facilitates integration between the two. The report concludes that while information integration between supply chain management and marketing activities is challenging, including difficulties ranging from technological and financial constraints, needing skilled personnel, to legal constraints, however it also creates the opportunity to create sustainable competitive advantage based on more effective, customer-friendly, and environmentally aware management practices. [ABSTRACT FROM AUTHOR]

Due to the deterioration of business culture in recent decades, due to constant changes in the legal and financial understanding of the economic situation and the success of companies, the number of unauthorized activities, commercial frauds, corrupt actions has increased. This is a new challenge for accountants. Accounting fraud, embezzlement and financial crime are an increasingly serious global problem. Inaccurate financial statements provide a misleading picture of a company's earnings and financial position. Decisions made by investors and other users of financial statements based on inaccurate financial information cause enormous harm to users of the information as well as to the general public. Therefore, it is in the interest of the entire financial public that the information presented in the financial statements show the true picture of the financial situation of the company. For this purpose, forensic accounting deals with the detection of fraud within a company. This type of accounting involves an investigation of the way the accounts were kept and how the financial statements were made in order to prove or dispel suspicions of possible fraud. The introduction of forensic accounting as a profession is an effective measure not only for the detection of fraud, errors, manipula)tions and criminal acts in financial statements, but also for the estimated level of damage to the company on that basis. The subject of this paper is the exact determination of forensic accounting in the case of financial fraud. The purpose of the paper is to give an idea of the work of forensic accounting in financial investigations which has everything and significance in the detection of false financial reporting and financial fraud in financial statements. [ABSTRACT FROM AUTHOR]

The realm of software engineering continually seeks methodologies to refine project estimations and resource allocations. This paper introduces an ingenious adaptation of the PERT (Program Evaluation and Review Technique) for software development, proposing a three-point strategy to estimate software development efforts. By incorporating best case, most likely, and worst case forecasts, the model transcends traditional singlepoint estimates, offering a probabilistic approach that embraces the inherent uncertainty of software tasks. The methodology dissects projects into manageable components, consults with experts for informed predictions, and utilises a beta distribution-based formula for a balanced approximation of outcomes. The resultant labour productivity coefficient, a ratio reflecting actual versus expected task duration, serves as a strategic gauge for developers' productivity. This study illuminates the potential of the PERT-based three-point evaluation to revolutionise productivity metrics, fostering a culture of continuous improvement and strategic foresight in software project management. [ABSTRACT FROM AUTHOR]

This text discusses the main methodological requirements for the preparation of a preliminary plan of the guided tour. The aim of this paper is to derive and interpret the theoretical dimensions of the methodological plan of the guided tour in its three-level structural composition: introductory part (exordium), main part (narration) and concluding part (perroratio). The observance of the structural parts in the preparation of the talk is also related to the way of its practical realization (course). The presentation of the talk reveals the topic as a whole. The main thematic content needs to be presented at an accessible level for the listeners, in a logical sequence and clearly separating the meaning and thematic emphases [ABSTRACT FROM AUTHOR]

Patent activity testifies not only to the result of the innovative developments of researchers, but also to the development of individual areas and technological fields, as well as to the innovativeness of the entire economy. In this regard, in the proposed paper patent statistics is used as a measure to define the key technological areas for the future development of society. The object of study is the development of technological areas and fields. The subject of research is patent activity as an indicator of technological development. Using empirical research methods, the technological areas, and fields with the highest concentration of patent rights in 2023 and their development in the period 2014-2023 are outlined. The leading countries with the highest number of patent applications filed in 2023 by technological areas are highlighted. [ABSTRACT FROM AUTHOR]

The current paper presents a method through which the economic efficiency of each activity within the recruitment and hiring process can be evaluated within the conducted procedure. In the event of unsat)isfactory results, the necessity for improving each specific activity within the recruitment and personnel assessment procedure in the organization can be determined. The core idea of the method is based on the possibility of utilizing a reengineering approach to determine the returns that the company receives from the investments made during the recruitment and selection process. The need for developing and the essence of the functioning of this approach are revealed. The article describes the algorithm, formulas, and methodology through which specific coefficients of economic efficiency of existing activities within the recruitment process can be calculated. The presented method provides another tool for the financial manager to assess and optimize the recruitment process in organizations with the aim of cost optimization and maintaining competitiveness. [ABSTRACT FROM AUTHOR]

The present paper introduces a method for determining the economic efficiency of the conducted procedure for recruiting and hiring workers. The main idea of the method is based on the potential use of a reengineering approach in determining the returns that the company obtains from the investments made during the recruitment and selection process. The need for developing and the essence of the functioning of this approach are disclosed. The algorithm, formulas, and methodology through which specific coefficients of economic efficiency of existing recruitment processes can be calculated are described. The presented method provides another tool for the financial manager to assess and optimize the recruitment process in organizations with the aim of cost optimization and maintaining competitiveness. [ABSTRACT FROM AUTHOR]