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Identification and ranking of influential users in social networks for the sake of news spreading and advertising has recently become an attractive field of research. Given the large number of users in social networks and also the various relations that exist among them, providing an effective method to identify influential users has been gradually considered as an essential factor. In most of the already-provided methods, those users who are located in an appropriate structural position of the network are regarded as influential users. These methods do not usually pay attention to the interactions among users, and also consider those relations as being binary in nature. This paper, therefore, proposes a new method to identify influential users in a social network by considering those interactions that exist among the users. Since users tend to act within the frame of communities, the network is initially divided into different communities. Then the amount of interaction among users is used as a parameter to set the weight of relations existing within the network. Afterward, by determining the neighbors’ role for each user, a two-level method is proposed for both detecting users’ influence and also ranking them. Simulation and experimental results on twitter data shows that those users who are selected by the proposed method, comparing to other existing ones, are distributed in a more appropriate distance. Moreover, the proposed method outperforms the other ones in terms of both the influential speed and capacity of the users it selects. [ABSTRACT FROM AUTHOR]

Due to the popular use of online social networks in today’s world, how to propagate employees’ tacit knowledge via online social networks has attracted managers’ attention, which is critical to enhance the competitiveness of firms. In this paper, we propose a tacit knowledge transmission model on networks with even mixing based on the propagation property of tacit knowledge and the application of online social networks. We consider two routes of transmission, which are contact through online social networks and face-to-face physical contact, and derive the threshold that governs whether or not a kind of tacit knowledge can be shared in an organization with few initial employees who have acquired it. The impact of the degree distribution of the users’ contact network on the transmission is investigated analytically. Some numerical simulations are presented to support the theoretical results. We perform the sensitivity analysis of the threshold in terms of the propagation parameters and confirm that online social networks contribute significantly to enhancing the transmission of tacit knowledge among employees. [ABSTRACT FROM AUTHOR]

With the development of Internet and wireless communication, virtual social networks are becoming increasingly important in the formation of nowadays’ social communities. Topological evolution model is foundational and critical for social network related researches. Up to present most of the related research experiments are carried out on artificial networks, however, a study of incorporating the actual social activities into the network topology model is ignored. This paper first formalizes two mathematical abstract concepts of hobbies search and friend recommendation to model the social actions people exhibit. Then a social activities based topology evolution simulation model is developed to satisfy some well-known properties that have been discovered in real-world social networks. Empirical results show that the proposed topology evolution model has embraced several key network topological properties of concern, which can be envisioned as signatures of real social networks. [ABSTRACT FROM AUTHOR]

Abstract: The study of opinion dynamics, such as spreading and controlling of rumors, has become an important issue on social networks. Numerous models have been devised to describe this process, including epidemic models and spin models, which mainly focus on how opinions spread and interact with each other, respectively. In this paper, we propose a model that combines the spreading stage and the interaction stage for opinions to illustrate the process of dispelling a rumor. Moreover, we set up authoritative nodes, which disseminate positive opinion to counterbalance the negative opinion prevailing on online social networking sites. With analysis of the relationship among positive opinion proportion, opinion strength and the density of authoritative nodes in networks with different topologies, we demonstrate that the positive opinion proportion grows with the density of authoritative nodes until the positive opinion prevails in the entire network. In particular, the relationship is linear in homogeneous topologies. Besides, it is also noteworthy that initial locations of the negative opinion source and authoritative nodes do not influence positive opinion proportion in homogeneous networks but have a significant impact on heterogeneous networks. The results are verified by numerical simulations and are helpful to understand the mechanism of two different opinions interacting with each other on online social networking sites. [Copyright &y& Elsevier]