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The article discusses why places selling easy affiliation are useful to people who are always on the move, citing a report by University of Virginia psychologist Shigehiro Oishi and his colleagues in the "Archives of Scientific Psychology." Topics mentioned include the apparent influence of migration on how people relate to the places where they land, a 2012 paper showing that chain stores were more prevalent in mover-heavy states, and how local institutions may inspire less loyalty in movers.

The article discusses the reassuring effects of superstitions on a person. Topics include a paper published in the "Journal of Experimental Psychology: General" by Yan Zhang which suggests similarities between rituals across cultures, and the book "Believing in Magic: The Psychology of Superstition" by Stuart Vyse.

The article presents information on a study which examined the personality of automobile drivers. According to a paper in Personality and Individual Differences, drivers assign their vehicles distinct personalities. Some of these anthropomorphized character traits, including conscientiousness and emotional stability, actually predict elements of driver aggression better than the drivers' own self-described traits.