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The article focuses on conceptual confusion on terms such as attitudes, beliefs, norms, opinions, sentiments and values and attempts to dispel the appearance of conceptual confusion by offering a system of classification of subjective outlook terminology that may be consistently applied in all the social sciences. Constructing classification systems is a difficult task, for one must constantly balance the complexity of the surrounding world against the simplicity of description needed to understand it. This task is particularly acute when dealing with the almost overwhelming intricacies of human worldview and the classification of outlook according to hierarchy, tripartite content and appetitive-normative orientation represents an attempt to walk this thin line between over-complexity and over-simplicity. The main contribution of this paper lies not in the introduction of new concepts or in the discovery of new principles, for the ideas presented here are largely derived from the scholars quoted and cited.

The article presents information regarding the publication of the journal "Social Science Quarterly," (SSQ). The journal had an operating deficit of $21,000 in 1974 which will influence policies of the journal during the coming year and also SSQ operations. The journal has made announcements in journals like "Professional Geographer" and "AHA Newsletter," inviting historians to submit their papers to SSQ. Future issues of SSQ should be of interest to social scientists of various persuasions and disciplines. The next topical issue will deal with "Scarcity and Society" and the journal will continue to consider manuscripts dealing in any way with this topic until October 1, 1975. We are also planning a special bicentennial issue for June, 1976. An outstanding panel of social scientists will discuss the major contributions by U. S. scholars in their discipline, explain how these contributions have enabled people to better understand American society and will indicate whether or not these contributions have made for any changes in the society.

Presents an introduction to papers related to sociology that appear in the December 1974 issue of the journal "Social Science Quarterly."