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This paper discussed the utility and reach of social networks during electoral campaigns. We presented the results of a research that analyzes the use of Twitter by political parties in the legislative elections in Spain December 20th, 2015. Presence of the candidates and political parties during the last month of campaign was quantified, and the quality and quantity of their interactions with their followers was evaluated. The results indicate that Twitter is a good social thermometer, but still it faces a major methodological challenge as a predictive tool. [ABSTRACT FROM AUTHOR]

The present paper studies the strategies and public relations messages carried out by the galician gobernment during the first two legislative periods of Manuel Fraga as president of the Xunta de Galicia. In this period between 1990 and 1998 the institution consolidates the communication fundamentals in terms of public relations. [ABSTRACT FROM AUTHOR]

The M11 massacre opened an exceptional period in the official communication, which ended with an unexpected electoral setback of the Spanish government. This paper analyses the management of the crisis communication, as its use for electoral purposes could have caused the loss of confidence in the Popular Party. [ABSTRACT FROM AUTHOR]