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The article informs about how Univar Solutions is taking a bold claim in the chemical distribution marketplace by committing to digitalization. Topics include how even for distributors investing heavily in digital, the focus has been on reducing paper and allowing buyers to find product, while the customer experience remained disconnected and incomplete; and how Univar Solutions is focusing on several essential areas of the customer experience.

Johnny Earle grew up with a learning disability and attention problems. Johnny is the founder and chief executive officer (CEO) of Johnny Cupcakes, and on paper, he doesn't seem like someone running one of the most innovative brands in the country. We turned our attention not just to branding but to leadership - the connection between the heart and soul of the person at the helm of a company and the brand experience it created for its customers. That proved wildly successful, eventually taking our agency from the Low Country in South Carolina to Manhattan, from working with local rule-breakers to developing brand strategies and brands for the likes of 20th Century Fox, USA Today, NFL On Location, E&J Gallo Winery, Legendary Digital Networks, and hundreds more. [Extracted from the article]