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Inspired by international experiences of the Sleeping Giants movement, since May 2020, Brazilian users of social networks such as Twitter have been denouncing advertisers and website funding platforms accused of disseminating disinformation and hate speech. This paper evaluates what criteria are presented to justify these demonetization campaigns, considering how those responsible for the Sleeping Giants Brazil accounts explain their choices of targets and what they consider to be fake news and offensive speech. The paper evaluates how the movement responds to criticism and questioning from social network users, clarifying their choices, publishing content that works as explanations of their methods. These justifications are presented as educational materials to expose to the public the difficulties in defining limits to free speech on digital networks. [ABSTRACT FROM AUTHOR]