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Romanian Sign Language (LSR) interpretation is underrepresented in Romanian research, significantly affecting the accessibility of TV and online commercials destined for deaf people. This paper investigates the theoretical aspects of the relationship between Romanian advertising and the deaf community, highlighting the shortcomings of providing accessible advertising content. In both television and online environments, Romania faces challenges compared to other European countries when it comes to including sign language interpretation in advertisements. The absence of an adequate regulatory framework and mandatory legislation for advertising agencies limits the integration of deaf people in the media environment. This research analyzes these issues, contributing to a deeper understanding of the impact on the deaf community and the need to improve information accessibility in Romania. [ABSTRACT FROM AUTHOR]

The paper represents an analysis of gender studies regarding mass-media, mainly advertising. The study observes issues related to the way in which gender equality was identified in advertising, both in publications with individual authors and in collective specialised works, or in peer-reviewed scientific articles. We have subsequently observed and presented three essential directions in Romanian studies on gender stereotypes / inequality in advertising. Thus, we discussed the linguistic and semantic direction (terms such as stereotype, male-female distinction, patriarchy), then the typological direction (classifications of stereotypes, their characteristic and frequency) and last but not least the direction of consumer perception in advertising. In conclusion, the paper shows the research trends in the field of gender stereotypes regarding advertising, highlighting the opinion of recognized specialists on the influence such representations have on individuals and in society. [ABSTRACT FROM AUTHOR]

Biblioteca copiilor şi a tinerimei from the period of the Great Union is a historiographical research on the promotion of this weekly magazine in the press of the time, which can give us an understanding, from a cultural perspective, of some aspects of the past, starting from a series of documents. The paper also presents a documentary study by approaching from a librarianship perspective of the advertising for the "biblioteca copiilor şi a tinerimei" magazine, as a bibliographic unit, in the newspapers gazeta bucureştilor (1918) and adevărul (1919, 1920, 1921), two of the most popular newspapers among the population. In the reference year 1918, crucial in the accomplishment of the Great Union, adevărul was suspended by the German occupation command and in compensation was chosen the daily gazeta bucureştilor, opposed as ideology and political support. The object (the newspaper) and the subject of the research (the magazine) are bibliographic units that are preserved in archives and libraries, consisting in cultural goods with an important role in the national history and not only. The study of advertising for biblioteca copiilor şi a tinerimei magazine, in the press from the Great Union period, comes to confirm or invalidate the role that the magazine has in popularization of culture among the masses. [ABSTRACT FROM AUTHOR]