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Explaining the phenomenon of gender-based violence against rural women is an urgent matt er because of the scope it has acquired in recent years, which demands the development of analyses that are based on multiple perspectives. In this sense, the objective of this paper is to reflect on the extent to which the COVID-19 pandemic has contributed to an increase in gender-based violence against women in rural Mexican regions. To achieve this purpose, att ention will be paid to how the pandemic constituted a watershed between the reality of rural women before, during and after the health emergency. Coherently with this, an analytical proposal is presented based on the consideration that the invisibility towards the role of rural women in the development of their territories and the normalization of work overload can be identified as forms of violence. In addition, it is noted that an intersectional perspective on women in rural areas can constitute an approach for reflection on how the categories that typify them interact creating multiple levels of social injustice. [ABSTRACT FROM AUTHOR]