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Cojímar is a small town in the east of Havana city. Founded in the middle of the 16th century, it experienced some development as a spa at the end of the 19th century and the first half of the 20th century, interrupted only by the exploitation of the Eastern beaches on the Havana seashore. A sustained decline that no other economic activity has been able to stop began at that time together with a significant environmental deterioration. This paper analyses the potentialities and constraints Cojímar faces in recovering its tourism operations without compromising the environment and offers some proposals in this regard. [ABSTRACT FROM AUTHOR]