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The European Union is trying to strengthen economic, social, and territorial cohesion of certain regions in order to improve the quality of life for its residents. The key part of that process is improving the urban and regional mobility, which is essential for a modern living standard of the residents in those areas. This paper discusses the attitudes and documents of the EU that encourage sustainable urban and regional mobility through the development and use of public transport networks as a part of the regional, urban and suburban transport in larger cities. Special emphasis is placed on Master plans for transport development in cities, counties and functional regions, which serve as initial and strategic points for launching further transport projects. Co-funding of the design documentation of the Master plans is encouraged, as well as carrying out projects of sustainable urban and regional mobility through EU operational programmes. A case of an integrated passenger transport system and shipping tariff in the City of Zagreb, Zagreb county, and Krapina-Zagorje county was analysed. [ABSTRACT FROM AUTHOR]