1. Magazines: the new generation.
- Author
-
Schnuer, Jenna
- Subjects
- *
PERIODICAL publishing , *MAGAZINE advertising , *SPANISH language , *PERIODICAL circulation - Abstract
Focuses on the change in the perception of magazine publishers regarding the treatment of advertisements to target the Hispanic market in the U.S. Demographic differences that publishers have to consider in targeting the different segments of the Hispanic market; Benefits of the expansion and diversity in ethnic media; Actions that will be taken by Spanish-language magazine publisher Editorial Televisa to increase its circulation. INSET: PAPER CHASE.
- Published
- 2005