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The article discusses ebook as an effective tool in publishing which combines content marketing tools with the comprehensive presentation of white paper. Topics discussed include how marketers can follow up with potential customers, five basic guidelines for a novel and sophisticated ebook, and distribution as an element in making ebook effective. Also discussed is ebook as a launching vehicle for a multitude of marketing content.

Reports on the development of a Web site by Procter & Gamble Co. which is dedicated solely to their product, Bounty paper towels. Details regarding the site which is aimed at customer service; Debate regarding specific sites and strategies that would link several brands together under one location; Interest of other companies in the use of specific Web sites.

Warwick's, a 128-year-old bookstore in La Jolla, California, has been named Bookstore of the Year. The store is beloved by its community and serves as an anchor business for the village. Warwick's hosts vibrant literary events, including book signings and readings with both local and nationally/internationally known authors. The store's longevity and community loyalty have made it a cherished destination for generations of customers. [Extracted from the article]

The article discusses an advertisement for Charmin toilet paper. It highlights a scene from the advertisement. It suggests that the advertisement's approach is a byproduct of how brand creativity is changing as consumers take a more active role in it. It reveals the reason why consumer-generated content and the random films made by civilians on behalf of brands are often so compelling.

The article presents the author's opinions on the book "Milk Eggs Vodka", a book of grocery lists that was written by Bill Keaggy. A discussion of Keaggy's reaction to some of the lists that he placed in his book, and of what he feels the lists show about families, individuals and society, is presented,

Focuses on the criticisms over the newspaper "RedEye," in a blog by a small group of current and former journalism students at Northwestern University in Illinois. Target consumers of the publication; Comments from Andrew Nelson, a senior journalism student who pioneered the blog, on the newspaper; Statement from "RedEye" co-editor Jane Hirt regarding the blog.

The article presents several papers during the Financial Innovation and the Real Economy conference on November 16-17, 2006 in the U.S. The conference featured seven papers that address the impact of innovations in the financial sector on the real economy. The first paper begins by observing several facts about the composition of the country. While, the other papers focuses on the importance of financial innovation on consumers and household level.

The article discusses the importance of considering end users in product design. It mentions the book "Industrial Design - Materials and Manufacturing Guide," by Jim Lesko in which user-friendly aspects of product design is underscored. It elaborates on the case of a toilet paper holder, the designers of which failed to consider the differences in toilet paper rolls presenting an industrial-design issue.

The article focuses on a discussion paper released by the Civil Aviation Authority (CAA) in Great Britain, which claimed that liberalization of anachronistic airline-ownership rules would benefit both carriers and consumers. The CAA argues that additional liberalization, accompanied by sensible prerequisites should have a positive effect on international safety standards by offering up the prospect of greater market opportunities for airlines meeting the right standards.

The article reports that Pitney Bowes and other companies reveal digital delivery service applications, but still more U.S. consumers remain attached to paper despite advances in online banking. Emmett Higdon, senior analyst of e-business and channel strategy at Forreseter Research Inc., states that they still cling to paper due to their belief that they need the paper for record-keeping purposes. He also states that more aggressive strategy is needed to overcome cosumer's lack of understanding.

The article reports that Zoom made plans for cloud-based video call centers, transcription and translation features, integrated whiteboards, and hot-desking options for the hybrid workplace. Topics include focus on improving agent productivity to a contact center; and agents to connect with empathy and build rapport and trust with customers with plans to automate the workflow of call delivery.

The article features General Electric's (GE) new distributed power systems business with an initial focus on developing markets in southeastern Asia as of June 2014. It notes that the business combines three GE product lines namely aeroderivative gas turbines, Jenbacher gas engines and Waukesha gas engines. It claims that the on-site power systems are easier to finance, faster to install, and more efficient and reliable for customers. It cites the GE white paper "The Rise of Distributed Power."

The article focuses on the development of new simulation technology to bridge the gap between application development plans and the requirements submitted by business users. CNA Financial Corp. in April 2005 began an initiative that calls for all new development projects to use simulation tools from El Segundo, California-based iRise Inc. instead of paper-based requirements. The iRise tools allow business analysts to test-drive applications through simulation of the log-in process, data and business logic, and page layout, without writing code. This week, iRise plans to unveil iRise 5, the fifth generation of its collaborative application-definition platform. The new version will package simulation capabilities along with text descriptions and user scenarios in a self-contained file that can be shared by multiple users. Wachovia Corp. uses iRise simulation tools in its user design laboratory to simulate Web applications before deploying them to internal users or consumers. The new iRise version should reduce the labor required to build simulated applications and increase Wachovia's ability to manage the look and feel of a simulation.

The article focuses on the increased consumer support for online promotions in the United States. In addition to the hoopla surrounding "interactive" and the significant increases in both postage and paper costs, the idea of reaching a highly targeted audience appeals to most marketers. Research shows most consumers spend less than 30 seconds with a printed promotion or couponed newspaper insert, whereas time spent with interactive media jumps to between 7 and 10 minutes. Other advocates praise online promotional messages because they're less expensive to revise, and it's easier to screen multiple entries to sweepstakes.

The article focuses on the decision of Apple Inc. to return at least two threads of a Consumer Reports review to its support forums which refused to recommend the iPhone 4 and suggested consumers to use duct-tape to fix the signal problems of the smartphone. It cites that Consumer Reports confirmed some complaints that there were serious problems with the reception of the smartphone, rejecting a claim by the company that the problems were the result of an optical illusion. Apple's shares declined in trading by 3.1% on July 13, 2010.

Several letters to the editor are presented in response to articles published in previous issues of "Advertising Age," including "Where 1990's Top Papers Are Now," from the March 9, 2009 issue, "TV Everywhere--as Long as You Pay for It," from the March 2, 2009 issue, and "Multicultural Shops at Risk in the Frenemy Era," from the March 11, 2009 issue.

This article highlights the findings of the 2005 Media Engagement Study in the U.S. which found that newspaper readers are more engaged than consumers of other media, and consider papers a top source for trusted and comprehensive news and information. Since newspapers have such a trusted voice, consumers believe newspaper advertising is more credible than advertisements in magazines, on the radio or the Internet. Consumers believed newspaper advertising was the most reliable and most influential on buying decisions, while radio advertising had the least impact.

Focuses on Spot News, the mascot mutt of "Courier-Post" in Cherry Hill, New Jersey. Number of municipalities covered by the newpaper's circulation area; Prize for the customer who catches Spot dropping off the paper.