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Background and aims The rising use of digital media in the last decade, including social networking media and downloadable applications, has created new opportunities for marketing a wide range of goods and services, including alcohol products. This paper aims to review the evidence in order to answer a series of policy-relevant questions: does alcohol marketing through digital media influence drinking behaviour or increases consumption; what methods of promotional marketing are used, and to what extent; and what is the evidence of marketing code violations and especially of marketing to children? Method and findings A search of scientific, medical and social journals and authoritative grey literature identified 47 relevant papers (including 14 grey literature documents). The evidence indicated (i) that exposure to marketing through digital media was associated with higher levels of drinking behaviour; (ii) that the marketing activities make use of materials and approaches that are attractive to young people and encourage interactive engagement with branded messaging; and (iii) there is evidence that current alcohol marketing codes are being undermined by alcohol producers using digital media. Conclusions There is evidence to support public health interventions to restrict the commercial promotion of alcohol in digital media, especially measures to protect children and youth. [ABSTRACT FROM AUTHOR]

The paper analyses the relationship between social status, alcohol consumption and taste, using a Danish company as empirical case. Methodologically as well as theoretically, the paper is inspired by Bourdieu. A social space tied to socioeconomic status and gendered work positions is constructed using specific multiple correspondence analysis. Hereafter, a range of variables measuring alcohol-related practices and preferences are analysed, showing that specific drinking styles and alcohol preferences are associated with specific positions in the company’s status space. An omnivorous drinking style, embracing a broad variety of beverage types, drinking contexts and drinking companions is associated with high positions in the firm, as are specific types of drinks and specific reasons for drinking. The paper discusses drinking patterns as both a reflection of and a contribution to social status differences. [ABSTRACT FROM PUBLISHER]

While beer has maintained a position as the most popular alcoholic beverage among men age 21-34, a recent Gallup poll indicates that craft beer has surpassed wine as the most popular beverage for women in the same age group in USA. In light of this trend, there has been little research done to explore gender dynamics in craft beer consumption and the craft beer industry. This paper seeks to understand the increasing popularity of craft beer among women by: (1) exploring beer as a gendered object, (2) illuminating the experiences of women in the craft beer culture and industry, and (3) examining how gender is done, redone, and undone in craft beer spaces. Drawing from a discursive content analysis of an online beer community, it seeks to consider the gendered nature of beer and how gender is both reconfigured and upheld, allowing for the possibility for new consumption patterns. [ABSTRACT FROM AUTHOR]

This paper reviews the evidence for the effectiveness and cost-effectiveness of policies to reduce alcohol-related harm. Policies focus on price, marketing, availability, information and education, the drinking environment, drink-driving, and brief interventions and treatment. Although there is variability in research design and measured outcomes, evidence supports the effectiveness and cost-effectiveness of policies that address affordability and marketing. An adequate reduction in temporal availability, particularly late night on-sale availability, is effective and cost-effective. Individually-directed interventions delivered to at-risk drinkers and enforced legislative measures are also effective. Providing information and education increases awareness, but is not sufficient to produce long-lasting changes in behaviour. At best, interventions enacted in and around the drinking environment lead to small reductions in acute alcohol-related harm. Overall, there is a rich evidence base to support the decisions of policy makers in implementing the most effective and cost-effective policies to reduce alcohol-related harm. [ABSTRACT FROM AUTHOR]

Youth alcohol consumption has been steadily declining in Australia, as in other countries; fewer young people are drinking and the age of initiation is increasing. However, young people, their parents and others in their communities continue to believe that adolescent (excessive) drinking is the norm. This perception, and the concurrent misperception that the majority of parents are happy to provide their underage children with alcohol, creates a perceived culture of acceptance of youth alcohol consumption. Young people believe that it is accepted, and even expected, that they will drink; and parents perceive that not providing their adolescent children with alcohol will lead to social exclusion. There is evidence that shifting social norms can have an immediate and lasting effect adolescents’ (and adults’) alcohol related attitudes and behaviors. This paper reports on a novel, community based social marketing intervention designed to correct misperceptions of alcohol related social norms in an Australian community. The project utilized a social marketing approach, informed by the full complement of Andreasen’s social marketing benchmarking criteria, and concurrently targeted adolescents, parents of adolescents and the broader community. Using extensive formative research and multiple evaluation techniques, the study demonstrates that shifts in community social norms are possible and suggests that this approach could be used more widely to support the positive trends in youth alcohol consumption and parental supply. [ABSTRACT FROM AUTHOR]

A number of typical consequences for alcohol and other substances have been well documented. However, a specific category of consequences which has received no attention in the existing literature includes acts (other than sexual assault) committed upon incapacitated individuals. We have termed this behavior body vandalism (BV), defined as the direct manipulation of an incapacitated individual through the addition of markings, objects or substances, removal of property or hair, or relocation of a body. The purpose of this paper is to provide a preliminary examination of rates of experiencing and variations in positive and negative perceptions of this behavior from the victim's perspective. A pilot study was conducted aimed at examining the rates and demographic characteristics of body vandalism in a national sample of 981 adults. The majority of individuals had witnessed BV, half had perpetrated, and over 40% had been a victim in their lifetime. Rates of lifetime victimization and perpetration were low (1-2 times). Perpetrators most often targeted their friends and alcohol was typically a factor in victimization. Over half of victims reported experiencing positive social outcomes as a result of being victimized and about a third reported negative emotional outcomes. Findings suggest that experiences of body vandalism are relatively common, especially in young adults, associated with alcohol consumption, and result in both positive and negative outcomes for victims. This study offers evidence for BV as an outcome of social drinking, suggests contexts that increase the risk of BV occurrence, and provides a foundation from which future studies can build. [ABSTRACT FROM AUTHOR]

The paper deals with a forecast of developments in alcohol consumption based on current alcohol consumption per capita (expressed in litres of pure alcohol), and time series extrapolations. Alcohol consumption is to be considered from the vantage point of knowing the specifics of the product and the consequences of its excessive consumption. The predictive methodology makes use of the Box-Jenkins method; the ARIMA model, taking into account the autocorrelation and partial autocorrelation process, which is a prerequisite for the successful identification of a time series model; model parameter estimation; appropriate transformations of time series; determining the order of differentiation and subsequent verification of the model. The chosen methodology for future trends in alcohol consumptions is a prerequisite for the proposed optional measures to control alcohol consumption in the Czech Republic. Due to the long term nature of the process to draw up and implement alcohol consumption regulation measures, the forecast covers the forthcoming 10 years. [ABSTRACT FROM AUTHOR]

Negative perceptions of anti-social behaviour have been shown by previous research to have harmful repercussions to both an individual’s mental and physical health as well as the neighbourhood’s long-term prospects. Studies in the USA have previously found that the location of alcohol supply points is associated with these negative perceptions, whereas recent, more qualitative and ethnographic research from the UK emphasises the heterogenous and contingent nature of attitudes and perceptions towards alcohol consumption patterns and behaviour. Using multilevel models applied to data from a national crime survey and geocoded data on pubs, bars and nightclubs, this paper focuses on the complex relationship between perceptions of alcohol-related anti-social behaviour and the density of such establishments across England. The findings support the general link between unfavourable perceptions and density of outlets but also highlight the complexity of this association by showing that these relationships are dependent on other characteristics of the neighbourhood, namely deprivation and the proportion of young people in the neighbourhood. [ABSTRACT FROM AUTHOR]

Despite the centrality of consent to the definitions of sexual offences under the Crimes Act 1961, it remains a relatively under-theorised concept. In this paper I offer a critique of the current position through a feminist lens, examining its implications for women's sexuality. Case law concerning intoxicated consent is analysed as a specific example of the limitations that the current conceptualisation of sexual consent places on women's sexual autonomy. Specifically, I critique the treatment of the "voluntariness" of intoxication as relevant to the question of consent, and the requirement of extreme intoxication for consent to be called into question. In response to these issues, I argue that a re-conceptualisation of consent as a communicative, affirmative standard is necessary to better enable women to exercise their sexual autonomy. Such a standard may challenge the rape myths subscribed to by many judges and jurors, and may promote more empowered conceptions of female sexuality. [ABSTRACT FROM AUTHOR]

During my college days, an interesting phenomenon caught my attention. On the one hand, there was a growing popularity of booze. Boozing amongst the peers was seen as modern, liberal, progressive. On the other hand, back home parents viewed drinking liquor as a social evil, undesirable influence of western culture, associated mostly with social discrepant. Parents often were haunted by the horror of their children giving in to boozing there by ruining their reputation and future. The question thus arises, are these only two available perspectives on booze and social drinking or do we have any other value system around the same prevalent in a society? Is social drinking a sign of the modern liberal society? Is it a foreign influence hazardous for Indian culture? Do we have an alternative story on the culture of drinks from within Indian community? I found that there are historical documentations on drinking habits in royal courts, merchant guilds, etc. However, it was among the tribes of India that, I found the most extensive cultural practices, and a holistic value system on indigenous drinks and drinking habits. In this paper, I would like to describe the role and use of indigenous drinks in the life cycle and various ceremonies of one of the identified Particularly Vulnerable Tribal Group, called the Bondo Highlanders. [ABSTRACT FROM AUTHOR]

Background Preventive interventions for adolescents are an important priority within school systems. Several interventions have been developed, but the effectiveness of such interventions varies considerably between studies. The purpose of this study was to assess the effectiveness of universal school-based prevention programs on alcohol use among adolescents by using meta-analytic techniques. Method A systematic literature search in the databases, PubMed (Medline), PsycINFO (Ovid), EMBASE (Ovid) and WEB of Science (ISI) was conducted to search for empirical articles published in the period January 1990 to August 2014. Results In total, 28 randomized controlled studies with 39,289 participants at baseline were included. Of these 28 articles, 12 studies (N = 16279) reported continuous outcomes (frequency of alcohol use and quantity of alcohol use), and 16 studies (N = 23010) reported categorical data (proportion of students who drank alcohol). The results of the random effects analyses showed that the overall effect size among studies reporting continuous outcomes was small and demonstrated a favorable effect from the preventive interventions (Hedges' ̅g = 0.22, p < .01). The effect size among studies reporting categorical outcomes was not significant (̅OR = 0.94, p = .25). The level of heterogeneity between studies was found to be significant in most analyses. Moderator analyses conducted to explore the heterogeneity showed neither significant difference between the different school levels (junior high schools and high schools), nor between the varied program intensities (low, medium and high intensity programs). The meta-regression analyses examining continuous moderators showed no significant effects for age or gender. Conclusions The findings from this meta-analysis showed that, overall, the effects of school-based preventive alcohol interventions on adolescent alcohol use were small but positive among studies reporting the continuous measures, whereas no effect was found among studies reporting the categorical outcomes. Possible population health outcomes, with recommendations for policy and practice, are discussed further in this paper. [ABSTRACT FROM AUTHOR]

Underage drinking and its associated problems have profound negative consequences for underage drinkers themselves, their families, their communities, and society as a whole, and contribute to a wide range of costly health and social problems. There is increased risk of negative consequences with heavy episodic or binge drinking. Alcohol is a factor related to approximately 4,300 deaths among underage youths in the U.S. every year. Since the mid-1980s, the nation has launched aggressive underage drinking prevention efforts at the federal, state, and local levels, and national epidemiologic data suggest that these efforts are having positive effects. For example, since 1982, alcohol-related traffic deaths among youth aged 16-20 years have declined by 79%. Evidence-based or promising strategies for reducing underage drinking include those that limit the physical, social, and economic availability of alcohol to youth, make it illegal for drivers aged <21 years to drive after drinking, and provide mechanisms for early identification of problem drinkers. Strategies may be implemented through a comprehensive prevention approach including policies and their enforcement, public awareness and education, action by community coalitions, and early brief alcohol intervention and referral programs. This paper focuses on underage drinking laws and their enforcement because these constitute perhaps the most fundamental component of efforts to limit youth access to and use of alcohol. [ABSTRACT FROM AUTHOR]